Kuala Lumpur, 29 September 2022
Leading integrated full-service PR and communications agency, The IBR Asia Group (IBR), has signed a partnership agreement for Malaysia with Supercharge Lab (SCL) – an AI analytics firm registered in Delaware, USA and based in USA, Thailand and Singapore. This agreement will allow both parties to tap into each other’s core competencies for mutual benefits.
Datuk Beatrice Nirmala – founder and CEO of The IBR Asia Group
IBR founder and CEO Datuk Beatrice Nirmala said, “Working with Supercharge Lab will enable us to enhance the range of services we offer to our clients. Having already made a name as a PR and communications agency, this will take us to the next level by giving us the ability to help clients understand market sentiments and analyse data in real time. This will enable us to better understand the psychological profile of broad audience sets, and create specific targeted content that resonates with audiences.”
Anne Cheng, founder and CEO of Supercharge Lab
Anne Cheng, founder and CEO of SCL, said, “We are very excited to have signed this agreement with The IBR Asia Group. As a leading PR and communications agency in Malaysia with an aim towards regional expansion, IBR has the right connections with a who’s who of corporate and government organisations in Malaysia and the region and this partnership will help showcase our competencies to this segment.”
For more information on the AI services that The IBR Asia Group can offer, please contact
+603 7732 5886
About The IBR Asia Group
The IBR Asia Group is a full service integrated public relations and communications agency who are all about making people look good and companies, even better.
We own our own media:
1. International Business Review - a traditional print edition which is on a controlled circulation to top corporate, governmental and diplomatic decision makers
2. VOICE OF ASEAN - our digital business networking platform that brings 10 countries together in one platform with multiple offices across Southeast Asia
3. CoreText - our multimedia newsletter where video storytelling is hybridised with traditional print media and is emailed to 10,200 corporate & government decision makers across South East Asia including 544 media outlets and journalists
We also own our own high powered business networking event, The International Business Review ASEAN Awards which brings powerful people from across the region in celebration of excellence through awards for corporate sectors and government services delivery.
We are experts on custom publishing and have created books and periodicals that have excellent storytelling because that is essentially what we are - great storytellers.
Transforming Perspectives for our clients and transforming the world - one story at a time, that is the essence of The IBR Asia Group.
About Supercharge Lab
Supercharge Lab is a leading US-incorporated Artificial Intelligence company, applying our cognitive AI technologies to client acquisition and marketing strategies for our clients globally. A globally distributed remote organization, we embody and embrace the future of work and the digital workspace.
Supercharge Lab was incorporated in March 2020 and has since seen tremendous growth. From being a solopreneur to a team of over a dozen Superchargers and over 200 clients across the US, Europe, Asia Pacific and Oceania.
Supercharge Lab solves the challenge of brands not resonating with their customers today. In fact, this problem is such a big one that more than a quarter of all advertising spend, or over $62 billion worth of ad spend, is wasted on an annual basis. We empower your organisation to help your target clients buy by understanding their cognitive styles, instead of “selling” your proposition.
We use psychological profiling to understand the basis of why your customers buy your solutions and apply what we’ve acquired to create messages in increasing the tendency for your target clients’ transactions with you through AI Marketing. We do it through secure algorithms that are designed to use Artificial Intelligence in an ethical way, safeguarding the interests of all stakeholders involved.
