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			var content_array=["<p><strong>About Wine High Impact Program<\/strong><\/p> \n<p>New Zealand Trade and Enterprise (NZTE) and New Zealand Winegrowers (NZW) are working together to promote New Zealand's wine brand as a premium offering through the Wine High Impact Program into markets where there are significant opportunities for New Zealand Wine, namely China, the United States and Europe.<\/p> \n<p>NZTE and NZW have made a significant commitment to the New Zealand wine category in China over the next three-to-five-years via the program, with an export value target of NZ$150 million (US$120 million) by 2020. <em>*Exchange Rate: NZ$1=US$0.8<\/em><\/p> \n<p>The program focuses on leveraging key Chinese influencers to build the profile of New Zealand as a producer of consistently high quality wines; delivering a comprehensive program of events; conducting a traditional and social media campaign; and providing trade education which will include a program of targeted workshops in New Zealand that will provide New Zealand Wine companies with local market information to help with developing effective strategies for managing and growing their business in China.<\/p> \n<p><strong>About New Zealand Trade <\/strong><strong>and<\/strong><strong> Enterprise<\/strong><\/p> \n<p>New Zealand Trade and Enterprise (NZTE) is New Zealand's international business development agency. Our role is to help New Zealand businesses grow into international markets. Through a global network of 46 offices, we connect New Zealand businesses with the world, sharing opportunities, knowledge, experience and networks.<\/p> \n<p>For further information please visit <a rel=\"nofollow\" href=\"https:\/\/t.prnasia.com\/t\/U2Zz08Vq\" target=\"_blank\">www.nzte.govt.nz<\/a>, Twitter @NZ_Global.<\/p> \n<p><strong>About New Zealand Winegrowers<\/strong><\/p> \n<p>New Zealand Winegrowers is the national organisation for New Zealand's grape and wine sector.<\/p> \n<p>New Zealand Winegrowers conducts a wide range of tasks on behalf of the wine industry including: advocacy at regional, local and international levels; providing a global marketing platform for New Zealand wine; facilitating world-class research on industry priorities; giving the industry timely and strategic information; and organising sector-wide events. These activities are developed around the goal of &quot;Building a Great New Zealand Wine Industry&quot;.<\/p> \n<p>New Zealand Winegrowers is based in Auckland, New Zealand, with overseas offices in London, New York, San Francisco, Toronto, Melbourne and Hong Kong.<\/p> \n<p>For further information please visit <a rel=\"nofollow\" href=\"https:\/\/t.prnasia.com\/t\/09pVjSWd\" target=\"_blank\">www.nzwine.com<\/a>.<\/p>"];
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