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Notes to the Editors<\/strong><\/p> \n

1.  About UBM Novomania (<\/strong>www.novomania.com.cn<\/strong><\/a>)
<\/strong>UBM Novomania is a joint venture company of UBM Asia, which is owned by UBM plc listed on the London Stock Exchange. UBM Novomania, aims on being the biggest b2b platform for trendy, contemporary and premium fashion and lifestyle brands in China. By bringing together best of the West and East, we aim to help domestic and international brands alike to develop their business in China and the Asia.<\/p> \n

2. About UBM Asia (<\/strong>www.ubmasia.com<\/strong><\/a>) <\/strong>
Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 19 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 240 products including trade fairs, conferences, trade publications, B2B\/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia, we stage the leading events of their kind across the region. Our 200 events, 24 publications and 16 vertical portals serve over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant market news and industry trends, and round-the-clock online trading networks and sourcing platforms. We have over 1,100 staff in 21 major cities across Asia, stretching from Japan to Turkey.<\/p> \n

3. About White Milano (<\/strong>www.whiteshow.it<\/strong><\/a>) <\/strong><\/p> \n

WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists who consider the fair in via Tortona 27,54 and 35 an extraordinary take-off field. Attended by more than 16.000 buyers from the most important multibrands in the world, White is on the one hand a prestigious platform for niche brands, on the other hand it is becoming an ideal stage for all those Italian and international innovative fashion companies which recognize themselves in the White character, in the stimulating mix of creativity, harmony and eco-ethical commitment. A structure capable of bringing to the fore an accurate selection of fashion trends, merged into a complete stunning range of products, edition after edition White is standing out in the fashion scene and in the Milan metropolitan environment as a container of ideas and services that go beyond the concept of season.<\/p> \n

White is a breeding ground of ideas, it is fashion culture as a lifestyle which embraces art, design, music, communication and the new frontiers of the web.<\/p>"]; $("#dvExtra").html(content_array[0]);})();