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Perfect World Signs New Licensing Agreements at the 'Grand Awards Ceremony'

2008-04-07 08:23 3761

BEIJING, April 5, 2008 /Xinhua-PRNewswire-FirstCall/ -- Perfect World Co., Ltd. (Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, announced that the company's first players-only "Perfect Festival" successfully concluded at the "Grand Awards Ceremony" on April 5, 2008 at Renmin University of China. At the ceremony, the Company also signed new licensing agreements with Soft-World International Corp. (TSEC: 5478) ("Soft-World") and C&C Media Co., Ltd. ("C&C Media") to license "Zhu Xian" in Taiwan and Japan respectively.

The ceremony was hosted by Nic Li, a famous emcee from Channel [V]. Guests attending the ceremony included Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World, Mr. Zhu Qi, Senior Vice President of Perfect World, Mr. Jason Jiang, Chairman of Focus Media, Jiang Chao, Ni Hongjie, Xiao Jian and Fan Ming, actors and actresses from the TV drama "My Own Swordsman" which has the same Chinese name as "Legend of Martial Arts," Shuimunianhua, who sings the theme song of "Perfect World," Mr. Richie Jen, the ambassador of "Zhu Xian," and the management teams from Perfect World's overseas partners.

The ceremony was divided into four main sections -- "Beacon of Chi Bi," "Perfect Paradise," "Joyful Martial Arts" and "Love in the Ninth Sky," which represent Perfect World's popular games respectively. During each section, guests gave awards to the enterprise and individual award winners. At the ceremony, famous entertainment stars performed. The actors and actresses from the TV drama "My Own Swordsman" gave a tap dance show, Shuimunianhua sang "Perfect World," and Richie Jen, ambassador of "Zhu Xian," sang the theme song of "Zhu Xian."

Perfect World also signed new licensing agreements with Soft-World and C&C Media at the ceremony through electronic signing. Soft-World and C&C Media will license "Zhu Xian" in Taiwan and Japan respectively, thus marking greater cooperation between Perfect World and those two companies. The two companies have previously licensed and are successfully operating Perfect World's "Perfect World II" and "Legend of Martial Arts" in their respective markets. At the ceremony, Mr. Chin-Po Wang, Chairman of Soft-World and Mr. Kensuke Chikaishi, President and Chief Executive Officer of C&C Media both confirmed their satisfaction in the markets' positive response to the cooperation with Perfect World and expressed confidence in the success of "Zhu Xian" in Taiwan and Japan respectively.

"We hope the company's first players-only 'Perfect Festival' was able to bring online game players an enjoyable interactive entertainment experience, which is different from the online experience. This is very important for rewarding our players and building an integrated entertainment platform," Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World, commented. "Due to our efforts to introduce updates quickly and enhance solid localization, our games have been well received by the online game players in Japan, Taiwan and other overseas markets. As one of the most popular online games in China, we believe 'Zhu Xian' will deliver excellent results again in the overseas market. We will continue to strive to become one of the leading online game companies in the world."

About Soft-World International Corporation

Soft-World International Corporation (TSEC: 5478) ("Soft-World") is one of the most successful online game operators in Taiwan. Soft-World has operated in Taiwan for over 20 years and has attained numerous achievements in the Greater China area. Soft-World's core business has diversified into developing, operating, distributing, marketing, and media/publishing. Soft-World creates self-developed games (both online and packaged) and licenses third party games, and features well-developed distribution channels, creative marketing teams, and a strong publishing department. Soft-World values its employees and their skills, resources, and experience. Soft-World currently has over 1,300 dedicated employees worldwide that help service its 16 million customers.

About C&C Media Company Limited (www.cc-media.co.jp)

C&C Media Company Limited ("C&C Media") was founded in June, 2001. Because of its operation philosophies and strength in today's increasingly competitive Japanese internet business, C&C Media has successfully created a unique market position. In terms of on line game sales channels, C&C Media has successfully leveraged its market resources and its experience operating internet cafes. Currently, among more than 2600 internet cafes all around Japan, C&C Media has built a strong sales channel including 2100 internet cafes. Presently, the number of internet cafes cooperating with C&C Media is still increasing. In addition, C&C Media has built a website, "MK-STYLE", featuring online games and game services for individual users. Supported by its strong operations team, the breadth of C&C Media's operations will continue to grow.

Along with the popularization of bandwidth in Japan, the business of C&C Media will extend to digital entertainment areas besides online games.

About Perfect World Co., Ltd. (www.pwrd.com)

Perfect World Co., Ltd. (Nasdaq: PWRD) is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games that are designed to cater to changing customer preferences and market trends in China. The Company's current portfolio of self-developed 3D online games includes 3D massively multiplayer online role playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian," and "Chi Bi;" and a 3D casual game: "Hot Dance Party." While most revenues are generated in China, the Company's games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

Source: Perfect World Co., Ltd.
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