New OMAP-Vox(TM) Single-Chip Platform Supports EDGE, Enables Software Reuse
for Faster and More Cost-Effective Multimedia-Rich Feature Phone Development
BEIJING, China, Nov. 9 /Xinhua-PRNewswire/ -- During a summit of wireless
industry leaders held today in Beijing, China, Texas Instruments Incorporated
(NYSE: TXN) (TI) announced a new OMAP-Vox(TM) single-chip solution to foster
development of lower-cost multimedia-rich feature phones. Codenamed
“eCosto,” the new single-chip platform is leveraging TI’s innovative DRP
(TM) technology which is successful with the “LoCosto” value platform in
volume production today. The “eCosto” platform also leverages the
multimedia capabilities of the OMAP-Vox platform in volume production today
with the OMAPV1030 solution. The first product in the new “eCosto”
platform will be the OMAPV1035 single-chip solution, which will be
manufactured in 65-nanometer (nm) and will support GSM, GPRS and EDGE
standards.
(Logo:
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The “eCosto” platform represents the latest advancement in TI’s
sophisticated and integrated DRP technology, a pioneering approach to
wireless chip design which applies digital technology to simplify radio
frequency (RF) processing in advanced CMOS process technology. Integrating
the RF transceiver and analog codec with the digital baseband significantly
reduces board space, extends battery life, and makes for a more powerful and
versatile handset.
With the new OMAPV1035 single-chip solution, customers currently using
TI’s “LoCosto” platform and OMAP-Vox processors will be able to easily
expand their handset portfolio with competitive, affordable multimedia-rich
handsets. As the current OMAPV1030 and new OMAPV1035 solutions share a
common software platform, OMAP-Vox customers will be able to re-use their
application and modem software investments for faster and more cost-effective
multimedia-rich feature phone development. TI today also announced work with
leading application software providers to further boost rapid integration of
multimedia applications into handsets (for additional details on this
program, go to http://www.ti.com/omapv1035 ).
“As the emerging markets evolve beyond voice-centric, basic multimedia
applications, we must support the integration of more advanced multimedia
features into our single-chip cell phone solutions,” said Alain Mutricy, TI’
s Vice President and General Manager of Cellular Systems Solutions for its
Wireless Terminals Business Unit, during a press conference at today’s
summit. “Now ramping into mass production with ‘LoCosto’ solutions, we
are taking our DRP single-chip technology to the next level with the
‘eCosto’ platform, dramatically lowering system costs of advanced
multimedia handsets.”
China is among the world’s largest mobile phone market with more than
400 million subscribers today and expected annual growth of 15-20%, according
to market analyst firm In-Stat Group. In-Stat also sees a rise in multimedia
adoption in China, driven by music and camera features on the mobile phone.
The OMAPV1035 solution, specifically designed as a cost-effective, multimedia-
rich solution, makes it the natural choice for next generation advanced GPRS
or EDGE handsets.
The “eCosto” platform multimedia-rich capabilities include advanced
video capture, playback and streaming with up to QVGA screen quality at 30
frames-per-second; digital still camera up to three megapixels with sub-
second shot-to-shot delay; color LCD; and interactive 2D/3D gaming with
graphics comparable to that of portable video consoles. The OMAPV1035
solution boasts high-speed hardware-accelerated Java and 3D graphic
processing up to 100-K polygons-per-second. The OMAPV1035 solution is the
industry’s first ARM9(TM) fully integrated single-chip digital baseband with
DSP in 65nm, addressing the power challenge for performance-hungry multimedia-
intensive applications, as well as the requirement for smaller solutions with
more functionality.With the new “eCosto” single-chip platform, TI continues
to deliver on its single-chip roadmap, further supporting the adoption of
wireless technology in emerging countries. In 2004 TI introduced the
industry’s first single-chip solution for mobile phones. To date, more than
15 handset manufacturers worldwide have adopted TI’s “LoCosto” single-chip
platform to offer affordable GSM/GPRS handsets. Enabled by TI’s DRP
technology, handsets based on the “LoCosto” value platform range in
capability from voice-only GSM phones with black and white displays to more
advanced handsets with robust features such as MP3, Bluetooth(R) solutions,
and megapixel cameras. The emerging markets are expected to represent the
next billion subscribers by 2010 (source: GSM Association), demonstrating
significant potential for continued wireless growth.
Availability
The OMAPV1035 single-chip solution will sample in first half 2007 and
will be in production in 2008. The OMAPV1030 solution is in mass production
in handsets today. For more information on the OMAPV1035 solution, go to
http://www.ti.com/omapv1035 .
Texas Instruments -- Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the
heart of today’s wireless technology and building solutions for tomorrow.
TI provides a breadth of silicon and software and 15 years of wireless
systems expertise that spans handsets and base stations for all
communications standards, wireless LAN, Bluetooth, A-GPS, mobile TV and Ultra
Wideband. TI offers custom to turn-key solutions, including complete
chipsets and reference designs, OMAP(TM) application processors, as well as
core digital signal processor and analog technologies built on advanced
semiconductor processes. Please visit http://www.ti.com/wirelesspressroom
for additional information.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers’ real world signal processing
requirements. In addition to Semiconductor, the company’s businesses include
Educational & Productivity Solutions. TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
http://www.ti.com .
Trademarks
OMAP and OMAP-Vox are trademarks of Texas Instruments. All registered
trademarks and other trademarks belong to their respective owners.
