omniture

dotMobi Breaks the 200,000 Mark

dotMobi
2006-11-01 17:20 3246

More than 218,000 names registered worldwide; flowers.mobi sells for $200,000

DUBLIN, Ireland, Nov. 1 /Xinhua-PRNewswire/ -- dotMobi, the official

worldwide registry for the .mobi domain, announced it has reached two new

significant milestones since its successful September public launch. The

general demand for .mobi domain names continues to grow rapidly with more

than 218,000 .mobi registrations by customers in 104 countries around the

world. Additionally, at auction, the first set of dotMobi Premium Domain

Names generated some of the highest market demand seen in 2006 for higher

value domain names.

The first set of nine dotMobi Premium Domain Names were auctioned via

Moniker.com during the T.R.A.F.F.I.C. East domain conference on October 27,

2006, and achieved record results for a new TLD (top level domain). Selling

for $200,000 and $100,000, flowers.mobi and fun.mobi respectively, are among

the top 20 domain sales for 2006 -- unprecedented for a newly introduced TLD

(top level domain).

"I bought flowers.mobi because I believe in the near future people will

use their mobile phone -- more than a computer -- to buy flowers quickly and

efficiently wherever they might be," said Rick Schwartz, the new owner of

flowers.mobi. "My company looks forward to launching the world’s first

mobile site for flowers and becoming a dominant force in this new space."

dotMobi’s open standards for mobile content are gaining momentum among

existing registrations with sites being added on a daily basis.

"It is obvious that dotMobi strikes a chord with content providers large

and small who want to build a direct to consumer mobile channel," said Neil

Edwards, CEO of dotMobi. "dotMobi provides the first open solution for

Internet-based content on a mobile phone that the average person can afford

and access. We are excited to see such a positive and strong market response

to dotMobi this early in our business."

The dotMobi Premium Names list is a compilation of commonly used words

and phrases which dotMobi has set aside for equitable allocation as an

alternate to the traditional "first come, first serve" procedure. These names

will be distributed in batches through 2008 using both auction and Request

for Tender (RFT) processes.

The first set of .mobi domain names to be offered through the RFT process

are news.mobi, ringtones.mobi, sports.mobi and weather.mobi. Additional

information on the process is scheduled to be released on November 6.

The list of ICANN (Internet Corporation for Assigned Names and Numbers)

accredited registrars for dotMobi domain names can be found at:

http://dotmobi.mobi/registrar .

For more information on .mobi domains and how to register .mobi domains,

visit http://dotmobi.mobi . Visit the dotMobi blog at http://blog.mobi .

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint

venture company based in Dublin, Ireland with offices in Washington, DC, is

leading the development of Internet usage from mobile phones by switching on

the .mobi domain name. Unique among domain name providers, dotMobi ensures

that services and sites developed around .mobi are optimized for use by

mobile devices. On-the-go consumers can have confidence that the Internet

site or service will work from their mobile device when using the .mobi

address.

dotMobi is backed by leading mobile operators, network and device

manufacturers, and Internet content providers, including Ericsson, GSM

Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung

Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone.

dotMobi is also a sponsor of W3C’s Mobile Web Initiative.

Source: dotMobi
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