A good image can help make a story stand out and get eye-catching positions in newspapers, magazines and web pages. According to a survey of Chinese media and journalists, on average more than 75% of the text stories in mainstream print media and major websites are accompanied by images or charts. Especially with online media, the average click rate of the news stories that are accompanied by images is around 60% to 70% more than the ones without images. Meanwhile, 95% of the journalists surveyed are more likely to use press releases if relevant high-resolution images are also supplied.
