Measure the Impact of Your PR Campaigns and Demonstrate ROI

Understand how your campaigns perform across every channel, from press release distribution to Multichannel Amplification™. Leverage data-driven insights to refine future strategy and maximize visibility.
  • REPORT

Measure Performance and Prove ROI

Track and evaluate the results of every press release with powerful analytics. Monitor key metrics like media pickup, engagement, audience and more to understand what's making an impact. Compare campaign performance over time and download reports to share results and demonstrate ROI.

  • AEO & GEO BRAND REPORT

Understand and Influence Your Brand's AI Visibility

AI is transforming how audiences search and discover information, and you need to know what it's saying about your brand. The AEO & GEO Brand Report, powered by Trajaan, a Cision company, reveals how AI models describe your brand and shape your narrative in AI-generated answers. See how often you're mentioned, review real responses and uncover insights to inform your brand strategy and strengthen your visibility in AI-driven search. Amplify is the only PR platform that supports users through the entire communications workflow, from research and planning to creation, distribution, ROI reports and LLM performance measuring with the AEO & GEO Brand Report.

Optimize Your Brand for AI Discovery

See how PR Newswire Amplify™ helps you optimize for AEO and GEO, strengthening your brand's presence in AI-driven search across the entire PR workflow.

  • WIRE METRICS

Track Press Release Pickups, Engagement and More

View your most critical KPIs like pickup, traffic, engagement and audience in one streamlined dashboard. Interactive charts help you spot trends and evaluate performance across channels so you can demonstrate impact and refine future strategy. Compare up to three press releases side-by-side to quickly identify performance patterns.

  • AMPLIFICATION METRICS

Measure the Impact of Multichannel Amplification™

When you amplify your story with solutions such as Guaranteed Paid Placement, SocialBoost or a Multichannel News Release, performance metrics are seamlessly integrated into your report. View impressions, audience reach, clicks and shares across channels. Monitor performance trends over time to understand how each amplification effort contributes to overall visibility and engagement.

  • PERFORMANCE OVERVIEW

See the Bigger Picture Across Campaigns

Gain a holistic view of your brand's performance across all press release campaigns to understand how your stories are resonating over time. Easily spot trends, compare results across campaigns and identify opportunities to improve your strategy.

  • The Industry's Most Trusted Platform

PR Newswire Amplify™ Platform

The PR Newswire Amplify™ platform helps communicators plan smarter, create faster and deliver their story effectively across every channel. Guided by our Multichannel Amplification™ approach, we help brands achieve greater visibility, engagement and results.