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CISION Impact

Measure the impact of Earned Media coverage from view to purchase with digital precision that captures real audience attributes, behaviors and conversion.

Say goodbye to vanity metrics such as potential reach and say hello to PR attribution. Unlock actual influencer and end audiences of placed media.

Reach Metrics

Confirm true achievement of reach goals for end audiences following a launch. See the total number of views, unique visitors and repeat visitors who have accessed your placed media.

Engagement Metrics

Understand the end audience's engagement with multimedia following a launch. Structure future press releases based on what your typical audience prefers.

True Demographic Data

See a breakdown of details on your placed media's end audiences. Explore unexpected demographics for new potential customer segments. Adjust messaging to resonate with known segments.

True Firmographic Data

See a breakdown of your placed media's end audiences. Explore unexpected firmographics for new potential customer segments. Adjust messaging to resonate with known segments.

Website Conversions

Track whether those who view placed media end up on a company website, whether the next day or even a few months later. Get closer to proving comms value and a return on investment.

Companies utilizing PR Newswire to spread the word about new campaigns can now understand their influencers and end consumers and discover the power of PR attribution with Cision Impact.