Confirm true achievement of reach goals for end audiences following a launch. See the total number of views, unique visitors and repeat visitors who have accessed your placed media.
Understand the end audience's engagement with multimedia following a launch. Structure future press releases based on what your typical audience prefers.
True Demographic Data
See a breakdown of details on your placed media's end audiences. Explore unexpected demographics for new potential customer segments. Adjust messaging to resonate with known segments.
True Firmographic Data
See a breakdown of your placed media's end audiences. Explore unexpected firmographics for new potential customer segments. Adjust messaging to resonate with known segments.
Track whether those who view placed media end up on a company website, whether the next day or even a few months later. Get closer to proving comms value and a return on investment.
Companies utilizing PR Newswire to spread the word about new campaigns can now understand their influencers and end consumers and discover the power of PR attribution with Cision Impact.