China Media Monitoring

The CMM platform provides companies with Chinese media monitoring and analysis to help companies gain insights into brand communication trends and accurately assess communications performance.

From data collection to multidimensional analysis, your company can use the CMM platform to evaluate the effectiveness of your communications efforts.

Multi-Channel Monitoring Collection of data across online news, social and traditional media platforms.
Crisis Monitoring Detection of sensitive topics and receive pre-crisis warning alerts as you track events in a time of crisis.
Public Opinion Insights Gather the latest industry information, identify active media professionals, and timely grasp public opinion on your brand and your competitors.

Performance analysis and strategy optimization

Accurately evaluate communications performance and optimize communications strategy.

Focused Monitoring Monitor and collect content that impacts your brand's reputation.
In-depth Performance Measurement A multidimensional analysis of the impact of your communications strategy.
Optimization Insights Utilize data collected to optimize your communications strategy including content development , channel selection and ways to effectively carry out communications plans.

Integrate with your Daily Communications Activities

Create monitoring modules that closely match your daily communications activities.

Customized Dashboard Summarize key information with easy to understand charts.
Data Management Effectively gather and organize your data.
Tailor-Made Reports Receive customized reports based on your company's needs to enable effective internal and external communications.

By working with PR Newswire, we explored new and interesting news angles for the outcomes of our corporate social responsibility program and presented them in a more attractive Multimedia News Release format. This is an effective tool to help readers experience the event, especially through multimedia assets that are easy to access. Download >

—— Golden Agri-Resources
PR Newswire's services complemented our efforts to reach out to the relevant media with its wide range of on-boarded media outlets. Without this service, some media outlets might not have been accessible to us. Download >

—— Manulife Singapore
Over the years, Air China leverages PR Newswire’s global media network to successfully distribute press releases in local languages to more than 20 countries and regions to better demonstrate its brand value to the public. The sincere efforts by the PR Newswire team play a key and positive role in enhancing Air China’s brand recognition globally, and we look forward to broader and deeper cooperation in the future. Download >

—— Air China
We are delighted to have PR Newswire as a distribution partner to amplify our reach globally with our first international communication campaign. PR Newswire’s Multimedia News Release helps us to deliver our messages in a more interactive and effective way. Download >

—— Incheon Global Campus
It was the first time the head office in South Korea sent out a multimedia release. It was a good try as we could engage our target audiences with visuals including videos, as well as localise the release in multiple languages to boost engagement and media pickups. We would like to thank PR Newswire Korea for making our first multimedia release a success. Download >

—— LG Group
We wanted to use a different communication approach and decided to work with PR Newswire even though we were unsure what to expect at the beginning. Fortunately, PR Newswire was able to work seamlessly with us and facilitate our requests by providing professional inputs and suggestions. It is very satisfying to see our news release can be shared globally in just a click away. Download >

—— Jakarta Land
By leveraging PR Newswire’s extensive and credible media network, our story was published verbatim in hundreds of media outlets across Asia. PR Newswire was able to bring our company great benefits on a global scale! Download >

—— ANX International