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  • From The Editor’s Desk (September 2021): Back to School with Education Press Releases

    September was back-to-school season, and it brought a slew of press releases with an educational bent. But education has changed drastically these last few years. This wouldn’t be a blog about education press releases in the 2020s without mentioning COVID-19. Despite the uncertainties, educational software producers and institutions have found growth opportunities in their field> despite this annoying reality. Education technology (edtech) is an industry that was steadily growing before the COVID-19 outbreak. Now, it’s set to explode, in a good way. According to a report from Government Technology, the ed-tech market is looking to hit a value of US 285.2 billion dollar mark by 2027, increasing the need for PR professionals in the…

    Press Release Writing October 13, 2021
  • Brands Ride on the Squid Game Hype: The Rise of the Hit Show on Social Media

    South Korean thriller Squid Game has become one of the most talked-about shows in 2021. Since its launch on Netflix three weeks ago, Squid Game has been watched by millions around the world and is on its way to becoming the streaming platform’s most popular original series of all time. Be it the dystopian show’s violent take on childhood games, striking visuals or a disturbing study of human nature, Squid Game has gathered much buzz on social media.   [caption id="" align="alignnone" width="531"] Volume of social media mentions of “Squid Game” from 15 Sep to 5 Oct (Source: Cision Social Listening)[/caption]   Since Squid Game was…

    Insights & Monitoring October 7, 2021
  • Healthcare Media Pitching Tips From Managing Editor, detikHealth

    When it comes to pitching COVID-19 related stories to healthcare media, keep it simple and practical. That’s the key tip from Uyung Pramudiarja, Managing Editor of detikhealth, an online healthcare news website in Indonesia.  As the pandemic continues to evolve, Pramudiarja predicts that COVID-19-related stories will stay dominant in detikHealth’s coverage. What types of pitches would get his attention?  Simple and practical ‘what to do’ and ‘how to’ tips that are relatable to everyday life.   Pramudiarja is one of the 15 editors and journalists whom PR Newswire interviewed for its 2021 Healthcare Media Pitching Kit (APAC Edition).  The media share best practices and tips on…

    Content PR & Marketing October 4, 2021
  • Clowns Outside Schools: Tracking a Not so Comedic Crisis in Real Time

    They say there are two things to avoid in showbusiness: Children and Animals. Earlier this week, it seems the adage for PR pros and marketers is “never work with clowns”. Don’t Send in the Clowns [caption id="" align="alignnone" width="700"] Clowns loitered outside some schools in Singapore as part of a publicity stunt by an enrichment centre.[/caption]   Earlier this week, disturbing images of clowns randomly appearing and loitering outside schools across the island of Singapore started to circulate online. Within hours, the images had been joined by a swathe of…

    Content PR & Marketing September 24, 2021
  • 4 Healthcare Media Pitching Tips from Journalists

    The healthcare industry has been in the eye of the storm over the past year with the evolving COVID-19 situation. The industry has had to rapidly evolve in the outbreak – from scientists developing vaccines in record time to hospitals ramping up the use of technology. With an influx of developments, there are many opportunities for brands to collaborate with the media to share educational and informative content that addresses the concerns of readers and get them up to speed on the latest healthcare developments. In PR Newswire’s 2021 Healthcare Media Pitching Kit…

    Content PR & Marketing September 23, 2021
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