NEW YORK, April 14, 2016 /PRNewswire/ -- As small business marketers begin to map out their next marketing campaign, return on investment (ROI) is one coordinate that shouldn't be missed. In order to evaluate the success of a campaign, marketers will determine what kind of results the program delivered, but that can be quite a daunting responsibility when there are so many variables that affect marketing ROI.
Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO
PR Newswire's Small Business PR Toolkit contributing author, Claire Holland, understands this challenge. In her latest post she suggests that businesses shift away from return on investment and instead focus on return on innovation. Holland further suggests that brands must dive deeper than the traditional metrics to better understand their audience. When creating your next campaign, consider monitoring these factors instead:
For discussion on the remaining factor to monitor in your marketing campaigns, read Holland's complete article here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Contact:
Amanda Eldridge
Director, Strategic Channels
+1 201-360-6906
Amanda.eldridge@prnewswire.com