Active Ager Asia Pays You to Walk for Your Health

SINGAPORE, June 8, 2016 /PRNewswire/ -- Active Ager Asia, an online wellness portal, has launched in Singapore. The portal pays members to walk, in an effort to encourage Singaporeans to start and maintain a healthy lifestyle. 

To get rewarded, members have to take part in Challenges by walking a specified number of steps over a fixed time period. Time periods vary from a day, to a week and to a month. Rewards range from cash to small items such as supermarket vouchers and to large value experiences such as staycations.

"Many people are apathetic towards keeping healthy habits, especially when they are feeling well. We are approaching health maintenance by working with the most common unit of activity, walking," Aaron Kong, Managing Director, Active Ager Asia said. "This is the first wellness programme in Singapore that pays members to walk. We want to be the external motivational trigger, the carrot, that gets members walking and started on a healthy lifestyle."

Features of Active Ager Asia

• Device and operating system neutral
  The system integrates with wearables such as Fitbit and Jawbone as well as Google Fit and MOVES mobile applications^[1]. According to IDC, Fitbit has the highest global market share of connected wearable devices^[2].
• Registration is free
  Members can register with the portal for free at www.activeager.asia. The free membership tier provides members with access to their dashboard, integration with their preferred wearable or steps tracker mobile application and to merchant privileges.
• Participation in Challenges requires an annual subscription
  Members can upgrade to a basic or family level to participate in Challenges and to get access to health and wellness-related events.
  The cost of an annual (12 months from registration) basic membership is S$36. The annual family membership is S$90 for three persons.
  According to a recent survey by Families For Life in Singapore, 92% and 80% of respondents' key priorities were family and health respectively^[3]. Active Ager Asia successfully combines family time with a healthy habit -- of walking -- that will help members achieve both priorities.
• Merchant privileges and events
  Members can show their virtual membership card (located on their profile page) to participating merchants for discounts, promotional codes or other privileges. Participating merchants at launch include Caveman, Glacier Yoghurt, Good Beer Company, Grain, and KFit.
  Members will be invited for events covering healthcare, medical, physical fitness and nutrition-related topics. An upcoming collaboration with Mount Elizabeth Hospitals for their Health Seminar: Knowing is Half The Battle takes place on 18 June.

Schedule of upcoming Challenges in June and July for members

About Active Ager Asia

Active Ager Asia is an online wellness portal that rewards members for walking. We are device and mobile operating system-neutral and integrate with Fitbit, Google Fit, Jawbone and MOVES to track steps, distance and calories. Registration is free and members can upgrade with an annual fee to access Challenges and events to earn rewards and incentives.

We believe walking is the simplest type of exercise that can contribute to big gains in physical fitness and health maintenance. We incentivise members by paying them to walk and reap the benefits of regular and active exercise thereafter. Our portal can be found at www.activeager.asia.

Notes to media:

1. Members of the media can drop an email to support@activeager.asia and get a free basic membership account. We will require your name, email, address and age for verification purposes.
2. Infographic and pictures are available for download at this link.

For more information, please contact:

Marketing team
hello@activeager.asia

Aaron Kong, Managing Director
aaronkong@activeager.asia