NEW YORK, Dec. 8, 2015 /PRNewswire/ -- Kennedy Research has named Deloitte member firm digital practices (Deloitte Digital) a global leader in Digital Customer Strategy & Experience Consulting. In the 2015 Digital Customer Strategy & Experience Consultingreport, Deloitte Digital is positioned highest in "Breadth of Consulting Capabilities" on The Kennedy Vanguard™.
Kennedy notes "Deloitte's prescience about the digital consulting market and its willingness to take risk, combined with its ability to align the firm's considerable resources behind the investment, allowed the firm to quickly build up what has become the largest and among the most accomplished digital consulting agencies."
This report highlights the opportunities and challenges for Digital Strategy consulting providers focusing on market trends, client spending forecasts and the provider landscape. Kennedy defines digital strategy and customer experience as those that comprise "a range of consulting services, from customer strategy development through to customer data analytics and customer experience design." These services are united by a common emphasis on using digital tools and enables clients to achieve their broader goals. By better understanding and influencing customer behaviors to improve the quality of their interactions and experiences, companies can achieve performance improvement, competitive advantage and increased profitability.
"Kennedy's report reflects our leading market position and reinforces that Deloitte Digital, a global digital consulting agency with the integrated industry experience of the full Deloitte network, is helping clients realize their digital ambitions. We're delighted that Kennedy recognizes our disruptive and market-leading accomplishments and investments in this area," says Andy Main, Deloitte Digital US Leader.
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About Deloitte Digital
Deloitte member firm digital practices (Deloitte Digital) are creating a new model for a new age -- a digital consulting agency. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform our clients' businesses with digital. With Deloitte Digital's end-to-end capabilities, clients bring their biggest challenges, knowing we've got what it takes to bring a new business vision to life. Let us show you how. www.deloittedigital.com.
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