TAIPEI, , July 15, 2019 /PRNewswire/ -- This year Kantar is proud to introduce the new look of their Consumer Insights Asia, a quarterly report conducted by Worldpanel Division that provides at-a-glance key FMCG performance indicators across the region and the spotlight of the quarter. Through this spotlight, Kantar reveals consumer insights, trends, and opportunities that arise within the region.
In the Quarter 1 2019 edition, the spotlight is on the Lunar New Year season and its contributions to business sales in Mainland China and Vietnam. These two Asian markets have several similarities from traditional culture to mindset to behaviours, one of which is the Lunar New Year celebration. Lunar New Year is celebrated in many Asian countries, but it is the most celebrated festival in Mainland China and Vietnam.
Key highlights from this issue:
Q1 2019 Asia FMCG overview:
The Spotlight of the Quarter:
Jason Yu, Managing Director, Greater China, Kantar's Worldpanel Division commented: "Lunar New Year remains critical despite its smaller contribution in the past years. The holiday is still a key barometer for Chinese private consumption as it is the time for family reunions and gift-giving. Brands will have to uncover opportunities in new categories, new channels, and new ways of consumer engagement in Lunar New Year to win consumers' wallets as their consumption patterns continue to evolve."
David Anjoubault, General Manager, Vietnam, Kantar's Worldpanel Division added: "This is also true in Vietnam market, brand owners – especially consumer packaged foods players, have to plan very well in advance and execute smartly to occupy the consumers' minds as well as their spending during Lunar New Year."
About Kantar
Kantar is the world's leading data, insights, and consulting company. We understand how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
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