BEIJING, April 20 /PRNewswire-Asia/ -- aloha! aloft hotels announces the successful completion of the aloft aloha girl on-line voting campaign. The aloft aloha girl campaign is aloft's innovative campaign to express aloft's forward looking approach to meeting the needs of the modern female travelers. The campaign identified four types of personalities of female travelers -- Coco, Winnie, Ella and Julie, all of whom received overwhelming interest and votes from the public on the campaign site http://www.alofthotels.com/alohagirl. The aloft aloha girl personality with the highest number of votes was announced at a press event at aloft Beijing, Haidian today.
(Logo: http://www.prnasia.com/sa/200807290935.jpg )
(Photo: http://www.prnasia.com/sa/2009/04/20/200904201253.jpg )
"We would like to thank all the voters from China for their comments and enthusiasm towards this campaign! The campaign site was a hot spot on the web and received close to 100,000 total hits. We also heard great feedback from the public about the needs of travelers today and see more opportunities for aloft to meet their lifestyle needs when they are on the road," commented Nelli Yong, Vice President for Brand Management, Starwood Hotels & Resorts, Asia Pacific.
"All the four aloft aloha girl personalities relate to the public in China to different extent. aloft hotel's approach to delivering a loft-style accommodation, accessible technology and urban social environment is seen to be able to meet the lifestyle needs of these different types of travelers. Amongst the four personalities, Coco's personality resonated with the most number of voters, garnering 28% of the total number of votes. Coco stood out with her independent and amiable personality, yet having her own style and pursuing a lifestyle with high efficiency and proactive approach," added Yong.
The "aloft aloha girl" campaign is to express aloft's forward looking approach to meeting the needs of the modern woman of today. The public simply visited http://www.alofthotels.com/alohagirl and shared their thoughts and comments on the new woman traveler of today. Furthermore, one lucky winner amongst all voters will also win a grand prize of a 4 days adventure in Beijing and a Nano ipod.
With the help from several renowned opinion leaders in China, including Mu Lei, Yang Bing Yang, Guo Hua and Zhao Bin, who formed the aloha girl jury, aloft hotels identified different types of personalities of women who represent the new woman travelers of China. The public is invited to visit http://www.alofthotels.com/alohagirl to get to know the new lifestyle brand in travel and learn about the new travel trends and needs of travellers today, and vote for who they think best represents the new woman traveller of today. The jury had shared their professional thoughts on the personalities of the new woman, culminating in four types of personalities:
1. aloha girl #1 : Coco - An independent and successful career woman
who balances work and social life very well.
2. aloha girl #2 : Ella - A very sociable traveller, who enjoys meeting
new friends when she is on the road.
3. aloha girl #3 : Julie - Artistic and trendy traveller, who likes to
visit local art galleries to learn about new trends when she travels
4. aloha girl #4 : Winnie - An active lady, who is passionate about
sports and loves outdoor activities.
Detailed descriptions of the aloft aloha girls can be found on http://www.alofthotels.com/alohagirl .
For more information on aloft, please visit http://www.alofthotels.com .
aloft Beijing, Haidian
aloft Beijing, Haidian is conveniently located in the Zhongguancun Science Park near the 4th Ring Road. Designed in conjunction with world-renowned David Rockwell and the Rockwell Group, aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix(SM) communal lobby area and w xyz(SM) bar. The re:charge(SM) fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloft(SM) offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. The hotel is part of an exciting, new mixed-use complex including the Four Points by Sheraton Beijing, Haidian Hotel & Serviced Apartments.
aloft
Carrying the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude at an affordable price. Starwood anticipates the first aloft hotel to open in Asia in November 2008, with 500 properties worldwide expected by 2012.
Sothys Paris
In this press event held on 16 April 2009 to announce the successful completion of the aloft aloha girl campaign, 3 top professional make-up therapists from SOTHYS PARIS displayed their perfect performance for the participating media and guests' make-up. Launched in Chinese markets since 1996, SOTHYS PROFESSIONAL BRAND has over 63 years of experience & development in the skin-care industry. In more than 12 years, SOTHYS already became a famous brand in Chinese markets with high quality products, outstanding result and professional after-sales service. SOTHYS launches a high personalization make-up range every year. These creative make-up color contain multi-benefit skin-care formula and meet the demands of the global fashion trend.
Starwood Hotels & Resorts Worldwide Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com .
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
