ZHUHAI, China, Aug. 29 /Xinhua-PRNewswire/ -- Actions Semiconductor Co., Ltd. (Nasdaq: ACTS), one of China’s leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) solutions for portable consumer electronics, today announced that the Company has recently partnered with Muzgame.com to integrate downloadable audio and video content for portable multimedia players.
(Logo: http://www.prnasia.com/sa/200704281514-min.jpg )
Muzgame.com is a website that hosts video and audio content, provided by users and through partnerships with leading music record issuers, like EE Media the sponsor of the very popular Chinese TV live show "Super Boys".
In conjunction with this partnership Actions allied with four brand name customers Unibit, Orange, Delux and MAG Digital to joint promote a new music record of "Super Boys" with Muzgame.com, and EE Media throughout China. In addition to a traditional CD record release, the new music will also be issued through MP3 players featuring Actions’ chipset. Fans purchasing MP3 players at promotional events will also receive signatures from "Super Boys" stars.
"Our partnership with Muzgame.com enables us to delivering increasing value-add to our customers and end-users, which we believe will benefit our chip sales in the long-term," commented Mr. Nan-Horng Yeh, CEO of Actions Semiconductor.
About Actions Semiconductor
Actions Semiconductor is one of China’s leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing and Shenzhen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com .
