AdChina Ranks First Overall in iResearch DSP Report for 2nd Consecutive Year

SHANGHAI, November 25, 2013 /PRNewswire/ -- On October 22, 2013, iResearch Consulting Group published the 2013 China DSP Industry Report (the "Report"). The report details the history of the development of the DSP (Demand-Side Platform) sector and the latest trends for 2013, providing an overview of the development in both downstream and upstream industries of the DSP industry chain, including analytical viewpoints from industry insiders. It evaluates the current situation and characteristics of the DSP market, and looks into the future. AdChina ranked first in the Report - its second consecutive time at the top. The company took first place in four individual categories (Data capability, Product offering and media source, Product function, Service capability and technology investment) as well as in the overall DSP evaluation.

Top 15 key DSP service providers in China. (PRNewsFoto/AdChina.com)

The report comments that AdChina, with its leadership in the brand advertising, focused on cross-screen sales and integrated marketing services with one-stop shop. It covers an extensive industry chain, with not only powerful resource coverage in the display advertising field, but also DSP products for video advertising and mobile platforms. With its comprehensive advantages in resources, data, technology and market experience, the company provides enterprise embedded DSP services. It has strong capabilities and rich experience in integrating upstream and downstream resources.

Interpretation of report abstract: Enterprise DSP will become the future trend

• Programmatic buying, which is the future trend for media buying tool includes RTB (Real Time Bidding) and PPB (Programmatic Premium Buying). RTB is applicable to the large-scale flow in longtail inventory and more attractive to the small to medium websites and advertisers; while PPB can enhance the efficiency in quality inventory sales and at the same time, protect the brand names which is more valuable to the large and medium websites and advertisers.
• Enterprise DSP will inevitably prove to be the future trend of DSP vendors with strong comprehensive competitiveness
• Brand advertisers show a growing willingness to deliver campaigns using DSP, in view of its outstanding performance. For brand advertisers, Programmatic Premium Buying (PPB) can better ensure brand value than the RTB transaction model.
• Multi-screen DSP will grow rapidly. Mobile and video DSP will be the key drivers for the overall DSP market development
• Enterprises' Cookies are not equal in amount and quality, only frequently updated data can get maximum value

To download the full report, please click: http://report.iresearch.cn/2064.html

About AdChina

AdChina is the largest multi-screen integrated digital advertising platform in China. It creates and operates three world's leading advertising platforms: DSP (Demand Side Platform), SSP (Supply Side Platform) and DMP (Data Management Platform), and is a key driving force for China's advertising technologies. AdChina was founded in Silicon Valley, the United States in 2007.