Adinfluent Successfully Trends Brands on Twitter

The #pacquiaopositive Campaign Proves the Power of Advertising Through Social Media Endorsement.

MANILA, Philippines, Nov. 27, 2012 /PRNewswire/ -- Adinfluent connects advertisers with celebrities and other influential publishers through online properties in the Philippines.  The #pacquiaopositive campaign, which won the Bronze Spike at the Spike Asia 12, Festival of Creative, in Singapore September 16-18, 2012, with Sting Energy Drink is proof that brands can achieve greater exposure when they utilize creative out-of-the-box initiatives through Adinfluent's platform.

The campaign's mission was to promote Sting Energy Drinks' PowerPacq with Manny Pacquiao as the brand ambassador. The issue of Manny Pacquiao's controversial history of allegedly using steroids was hinted online by 12 celebrities by using the hashtag #pacquiaopositive.  The hashtag trended within the first hour, and reached 5,272,081 followers with 36 million impressions within a span of three days.  Celebrities such as KC Montero, Ruffa Gutierrez, and Raymond Gutierrez were some of the celebrities who participated in this campaign.  As a result of the original 12 celebrity participants who tweeted a total of 55 times, over 40 other celebrities retweeted the hashtag.  This caused a commotion within the public, who were left wondering if it was referring to Pacquiao's alleged use of performance enhancing drugs.  Due to the online twitter conversation that Adinfluent started, media outlets immediately picked up on the controversial story creating a media blitz across the country.  When Pacquiao was asked to respond to the issue, a television commercial aired on different local networks, showing Pacquiao's mock press conference revealing that he was indeed "positive"...for Sting PowerPacq drinks.

For the first time in its history, PepsiCo, the owner of Sting Energy Drinks, sold 24,000,000 cases of Sting in the span of a month, all due to the successful Sting PowerPacq campaign.

"The #pacquiaopositive campaign is a perfect example of how we have been able to trend brands on twitter, and accelerate the reach through our platform," states Peter Philipp Wingsoe, co-founder of Adinfluent. "Brands are eager to use our platform to reach their audience on twitter via our alignment with over 100 of the top Filipino celebrities."

Adinfluent has launched over 200 campaigns in the past few months for some of the largest brands in the Philippines including Vans, Guess and Mango, to name a few. 

For more information on Adinfluent, please visit www.adinfluent.com.