BEIJING, Oct. 10 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on China's DC market in 2008H1.
The Olympic domino effect drove market development of China's DC market in 2008 H1, amid negative impacts under the Snow Disaster and Wenchuan Earthquake. DC enterprises strengthened market promotion in the eve of Olympic Games in order to win more market share. CCID Consulting statistics show that China's DC market went through a period of stable development in 2008 H1 due to price cuts and active sales promotion.
CCID Consulting believes that China's DC market has the following characteristics in 2008 H1.
1. China's DC Market Grows Rapidly, Increased by 31%
Compared with China's market potential, DC market is far from saturation and with 3-4 tier markets still to be developed. CCID Consulting statistics show that the sales volume of China's DC market in 2008 H1 reaches 4.9409 million, up 31.0% over 2007 H1. The sales revenue reaches 9.988 billion, up 13.3% over 2007 H1.
Table 1: Sales Status of China's DC Market in 2008 H1
Time 2008H1 2007H1 Year-on-Year
Sales Volume (Million) 4.9409 3.7703 31.0%
Time 2008H1 2007H1 Year-on-Year
Sales Revenue (Billion) 9.988 8.815 13.3%
Source: CCID Consulting, August 2008
2. Canon Takes Lead and Aigo Remains in Top Ten Brands
Canon strengthened its leading position in 2008 H1 and the market share increased from 26.5% in 2007 H1 to 28.2% in 2008 H1. Sony kept the second position as well and market share increased slightly due to outstanding product promotion.
Besides, Samsung, Olympus, Nikon were the top five brands in China's DC market. The market share of Kodak further declined. Aigo, a domestic brand, remained in the top ten brands in China's DC market, taking advantages in price, channels, and brand publicity.
Figure 1: Brand Structure of China's DC Market in 2008 H1
http://www.ccidconsulting.com/upload/13854.jpg
Source: CCID Consulting, August 2008
3. High Definition DC Increases Significantly; Sales Volume of 8M Pixel and Beyond Products Takes a Share of More Than 60%
Product structure upgrades due to improving products and channels, as well as price cuts were features of China's DC market in 2008 H1.
8M pixel DC products and beyond have been the mainstream in the market because of their flourish product types and price cutting. The market share of 8M pixel and beyond DC products reached 63.0%. Sales volume of 6M pixel products decreased despite their price advantages. The market share decreased from 12.1% in 2007 H1 to 1.5% in 2008 H1.
7M pixel products have been the threshold in China's DC market. Sales volume of 7M pixel and below products decreases, while sales volume of 7M pixel and beyond product increases. Sales volume of 8M and beyond products grows rapidly.
Figure 2: Sales Volume of Each Level DC Products in 2007 H1 and 2008 H1
http://www.ccidconsulting.com/upload/13855.jpg)
Source: CCID Consulting, August 2008
China's DC market scale will keep growing in 2008 H2. CCID Consulting forecasts that China's DC market will have the following trends in 2008 H2.
1. Consuming DC Technology Advancement Still Limited
DC market still focuses on pixel, zoom, screen size, appearance and other aspects in new products, through marketing channels of market promotion, media popularization, as well as sales promotion. On the other hand, there are a few highlights in technology innovation other than face recognition and pixel restoration.
With popularization of high definition and high pixel products, CCID Consulting believes that DC companies will take a pragmatic attitude to product technology advancement when driving development of the DC market. China's DC market will keep growing due to low DC popularity rate. Hence, consuming DC technology advancement will still be limited.
2. Gray DC will be Accepted in Low End Market
MTK's success in the mobile phone market will be copied to other industries. Entering DC chip field, MTK has the potential to change the ecosystem of the DC industry.
Basing on China's most diversified and flourish market demand, especially low end market demand, gray DC will have unique competitiveness because of abundant functions, novel appearance, and cheap price, despite of their low quality. Gray DC is sure to be widely accepted in China's low-end market.
3. High Definition DC is Still the Main Rhythm in the Olympic Year
2008 is the Olympic Year in China. The Olympic Games pushes the development of HDTVs and high definition DVD players. So does the DC industry.
In 2008, Sony, Olympus, Canon, Samsung, and other major DC companies all release new products, most of which high definition DCs. Among spotlights was Panasonic's debut of its 'High Definition DC Standard'. High definition means better image quality and image technology innovation. HD will be the essential element of most consumer electronic products, which has been an irresistible trend. Although competence of HDMI and Display Port will go on, China's DC market will enter the HD age.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company's business scope has covered over 200 large and medium-sized cities in China.
Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting's customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
