BEIJING, Sept. 9 /Xinhua-PRNewswire/ -- CCID Consulting, China’s leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released a report on China’s notebook computer market in 2008Q2.
CCID Consulting’s data shows that the sales volume of China’s notebook computer market reached 1.9 million sets in 2008Q2, up 47.5% year-on-year. Constrictive macroeconomic policy, downslide in the stock market and sudden natural disasters brought down market demand; intense competitions, rapid product release and improved promotion methods cause the unbalance in supply and demand. Under intense competition, Lenovo occupies the leader positions with absolute advantage. The market shares of top five manufacturers account for 71.4% of the total market.
Figure 1: Sales Volume of China’s Notebook Computer Market in 2008Q2
http://www.ccidconsulting.com/upload/13791.jpg
Source: CCID Consulting, July 2008
Product Upgrades, Selling Points Continue to Widen
Dual-core becomes notebook computer’s main configuration; hardware develops towards wide screen, large capacity and HD. As for operating systems, although the share of pre-stalling VISTA has significantly improved, judging from actual usage, VISTA is still under the influence of Windows XP; products’ selling points continuously widen, which transfer from performance and price advantage to individualized application; and usage comfort degree has become the key index of products’ design. In 2008Q2, manufacturers implement a series of actions in new products’ release, configuration upgrade, sales promotion and advertising campaigns, which drive the market’s development.
Notebook Computers Taking Household Market
As for notebook computers, demand continues to mount as the major industry trend reviews that notebook is increasing absorbing the desktop PC market, as household users continues to increase, which is reflected by a 47.6% market share. Competition in household market is more intense than that in the industrial markets and brand concentration decreases. With retail channels’ development, DELL’s share in household market increases; after adjusting products and prices, Samsung has improved its position in household market.
Share of Industrial Market Reduces
Because of constrictive macroeconomic policy, downslide in the financing market and the 5.12 earthquake, industrial users have channelled efforts and resources to business development and disaster relief. Government procurement continues to reduce, which results in the depression of the whole notebook computer market and IT market in the last ten days of May. Besides, with the approach of Olympic Games, the equipment purchases which are relative with Olympic Games, industrial purchases reduce. But medical informatization, traffic and logistics fields have favorable development.
About CCID Consulting
CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company’s business scope has covered over 200 large and medium-sized cities in China.
Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting’s customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.
For more information, please contact:
Cynthia Liu
Coordinating Manager
CCID Consulting Co., Ltd.
Tel: +86-10-8855-9080
Email: liuyan@ccidconsulting.com
