BEIJING, June 22, 2011 /PRNewswire-Asia/ -- CRI/CRITERION Marketing Asia Pacific Pte Ltd's (CCMAP) CRI catalysts aim to use its strong position in Ethylene Oxide/Ethylene Glycol (EO/EG) catalyst technology, technical services and commercial development to help petrochemical companies realize cost savings, quicker payback and meet strict emissions requirements.
CRI catalyst is one of the leaders in EO/EG market shares in Greater China and Asia Pacific, and has the capacity to supply catalysts to all the petrochemical companies in Greater China and Asia Pacific.
Catalysts innovations in operations and process technologies range from High Selectivity (HS), High Performance (HP) to Hybrid (HY) catalysts. CCMAP also focuses on breakthrough High Selectivity Catalysts technology and Step-out High Performance Catalysts technology.
HP catalysts are versatile and suitable for all EO/EG plants while HS catalysts are excellent for new process optimization, offering unsurpassed initial selectivity and excellent catalyst stability over life.
Currently, the latest cutting-edge S-891A High Performance catalysts have been commissioned in 12 plants, including seven non-Shell plants.
"The defining property of our catalysts is efficiency, which can lead to cost savings. We also have an expert technical/analytical team that services and supports our customers," said Eric Yu, Regional Business Manager, EO Catalysts Asia Pacific.
He added, "We have 50 years of successful EO catalysts innovation and commercial development. On average, 80-85% of CRI catalysts are produced in a 36 months period or a three-year inventive cycle versus the market average of 10 years."
In terms of cost savings, medium-sized companies can enjoy US$10million each year or US$30 million in three years.
The company is also one of the leaders in catalyst technical services based on its strong 12-member team of engineers, chemists and technical experts, the largest technical set-up in Greater China and Asia Pacific.
Its technical service and analytical support strength involves providing engineers on-site, at start-up, during change out and deploying any of six well-equipped mobile labs to support and assist customers. Each mobile lab costs up to US$2 million and comprises the best technology and equipment.
"Our strategies to stay ahead are continuous investments in R & D and progressive technology that enable us to introduce efficient catalysts that offer petrochemical companies' tangible cost savings. Our expert technical team and our portfolio of efficient catalysts enable us to be one of the formidable leaders in the EO/EG catalysts markets in Greater China and Asia Pacific," said Tan Eng Kiat, EO Catalyst Technical Service Engineer.
About Shell Global Solutions
Shell Global Solutions is a network of independent technology companies in the Shell Group which provide technical consultancy and licensed technologies for both the Shell Group and third party customers within the energy industry. In response to the significant challenges facing the industry today, Shell Global Solutions strives to deliver innovative technical solutions and effective technology to support its customers in their day-to-day operations and delivery of strategic plans. This enables customers to improve the capacity and performance of existing units; integrate new process units into existing refineries and petrochemical complexes; incorporate advanced catalyst systems and reactor internals; through to the design of grassroots refineries. More information on Shell Global Solutions is available at www.shell.com/globalsolutions
Shell Global Solutions is affiliated with Shell's catalyst companies which innovate and sell catalysts through a network that includes Criterion Catalysts & Technologies, Zeolyst International, CRI Catalyst Company and CRI KataLeuna. More information on the CRI/Criterion Catalysts and Technologies group is available at http://www.cricatalyst.com and http://www.criterioncatalysts.com.
