China 33 Media Obtains CRH Advertising Rights

-To Expand Advertising Platforms for Diverse Range of Customers

HONG KONG, Dec. 8, 2011 /PRNewswire-Asia/ -- China 33 Media Group Limited ("China 33 Media" or the "Company" and, together with its subsidiaries, the "Group", Stock Code: 08087), a leading channel media provider for China's high-speed railway network, announced that the Group has obtained the rights of advertising on the headrest cover sheets, folding tables and poster frames on six routes of the China Railway High Speed ("CRH") trains through bidding.

The Group has signed seven agreements expiring on 31 December 2012 or 28 February 2013, with the advertising companies authorised by the relevant railway bureaus in the PRC. Under the agreements, China 33 Media has acquired the rights of advertising on the headrest cover sheets, folding tables and posted frames on the following routes of the CRH trains: 1) Beijing - Harbin; 2) Beijing - Shenyang; 3) Shanghai - Xiamen (CRH1A, CRH1E and CRH2A types); 4) Guangzhou - Shenzhen; 5) Haikou - Sanya; and 6) Changchun - Jilin. The Group shall pay for the advertising agency fees, maintenance fees and / or media services fees for a total of approximately RMB75.53 million to the advertising companies for said agreements.

Mr. Lin Pintong, Chairman and Executive Director of China 33 Media, said, "As a leading media channel company in China's railway sector, we strive to capture more business opportunities to expand our media platforms. Leveraging on the extended sales network on CRH trains through said agreements, we expect to expand our advertising platforms and customer base, to further strengthen our business."

China 33 Media is a channel media group serving travellers in China. Benefiting from the rapid development of China's high-speed railway network, the Group is optimistic about its business in printed media advertising, audio advertising and outdoor advertising contributed by 1) operating and distributing three out of five publications on the high-speed trains and selected regular trains in China; 2) producing and distributing audio programmes on regular trains; and 3) securing rights for operating and selling advertising space on air traffic control towers at civil airports in China.

In view of the above agreements, the Group has taken a significant step in combining media platforms, in order to enhance its operational synergies and develop a diverse advertising platform. "We will continue to optimize our resources to secure more potential sales network. The integration of the Group's existing media platforms allows the Company to benefit from the fast-growing traveller market as a result of the rapid development of China's high-speed railway network and civil aviation sector." Mr. Lin Pintong concluded.

About China 33 Media Group Limited

China 33 Media Group Limited is a dominant channel media provider for China's high-speed railway network. The Group operates a diverse advertising platform comprising printed media, audio and outdoor media, and owns a number of sole advertising agency and operating rights. Currently, the Group operates three publications approved by the Ministry of Railways for distribution on all high-speed trains and selected regular trains in China, including Fellow Traveller, Resource, and the Passengers 1318. The Group also produces and provides audio advertising for broadcasting during train transmission on nation-wide regular trains in China. Moreover, the Group operated the advertising space on the air traffic control towers at 18 selected civil airports in China.

For enquiries, please contact:

Porda Havas International Finance Communications Group