omniture

China Telecom Selects PacificNet Epro for CRM Telemarketing Services

2006-12-30 09:20 1447

* PacificNet Epro Selected by China Telecom Xinjiang to Provide Operation

Management, Customer Service and Telemarketing Training

BEIJING, Dec. 30 /Xinhua-PRNewswire/ -- PacificNet, Inc. (Nasdaq: PACT), a

leading provider of CRM and telemarketing services, ecommerce, gaming and

mobile internet services in China, announced today that its PacificNet Epro

subsidiary has been selected by China Telecom's (NYSE: CHA) Xinjiang Branch to

provide CRM consulting and call center training services. Under the project

service agreement, PacificNet Epro will enhance the CRM service level and

telemarketing management capability of China Telecom's customer service center

called the "10000 Information Hotline."

This comprehensive consulting project's focus covers a number of key areas

including customer service and telemarketing management, development of

outsourcing telemarketing programs, call center workflow design, business

management, project Return on Investment (ROI), customer affinity, designing

effective telemarketing scripts, and improving customer service agent

capabilities.

Mr. Liu Yong, Head of Service Quality Management at China Telecom

Xinjiang, said, "We are happy to partner with PacificNet Epro's CRM consulting

team for their expertise and assistance in increasing the overall performance

of our contact center management workflow, telemarketing effectiveness, as

well as our CRM service quality. We hope to work with PacificNet Epro as our

long-term CRM partner on future call center projects."

"We are proud to be retained by China Telecom as its CRM contact center

consulting and training provider," said Joyce Poon, General Manager of

PacificNet Epro's CRM Consulting and Training Services Division. "We value the

opportunity to work with China Telecom on this important project. We are

confident that our telemarketing knowledge in China will help China Telecom

improve their overall level of customer satisfaction. At the same time, we are

looking to increase the overall effectiveness of their telemarketing efforts

in order to help them capture more cross-selling opportunities."

Tony Tong, Chairman of PacificNet, stated, "We are proud to be awarded

another CRM services contract from China Telecom. We believe that the CRM

contact center has emerged as the new competitive advantage for the market

leaders in China. Whether a company is a product or service provider, in order

to become a market leader in China, a company needs to devote resources to CRM

and customer service. With over 15 years as a leading provider of

telemarketing, CRM services and contact center management in Hong Kong and

China, we believe PacificNet is well positioned to capture a significant share

of this rapidly growing market. The growing number of leading service

providers selecting us to enhance their customer service operations reflects

the evolving and highly competitive nature of the Chinese consumer market.

This trend has contributed to the demand for CRM services and deployment of

large scale customer contact centers. This trend is visible in Macau, China,

as the competition heats up in the hotel-casino and gaming industry. In

addition to our gaming presence in Macau, we are also seeing a strong demand

for our CRM services, as well as the need for customer acquisition, retention,

and loyalty programs. As such, we see both our telecom and gaming sectors

benefiting from the booming growth in Macau."

Mr. Victor Tong, President of PacificNet, stated, "We expect that the

Chinese government will officially grant the 3G licenses within a few months

and we are sure that there will be 3G networks operational in the main cities

before the Olympics in 2008, or even earlier. We welcome the imminent arrival

of 3G services in China. No matter who gets the 3G licenses, PacificNet will

benefit because we have good working relationships with all four of the major

telecom operators in China: China Mobile, China Unicom, China Telecom and

China Netcom."

According to the latest report by China's Ministry of Information Industry

(MII), China Telecom (NYSE: CHA) added 690,000 new fixed-line users in

November 2006, and China Mobile signed up 4.67 million new users in November,

bringing its total users to 296 million. According to telecom analysts, China

Telecom is expected to receive a 3G license for providing 3G mobile services

in China during 2007. During the recent ITU World 2006 Telecom Conference,

Mr. Wang Xudong, China's minister of the information industry, announced that

China will issue 3G licenses "very soon", and reiterated a commitment to

enable operators to offer 3G services during the 2008 Olympic Games in

Beijing. Mr. Zuo Xunsheng, CEO of China Netcom (CN) also declared at the ITU

that China Netcom and China Telecom (CHA) could receive the 3G licenses as

early as February 2007.

3G (or 3-G) is short for third-generation technology. The services

associated with 3G provide the ability to transfer both voice data (a

telephone call) and non-voice data (such as downloading information,

exchanging email, and instant messaging) simultaneously. According to industry

reports, there are currently 151 3G license holders operating in 56 countries

and 207 3G-networks globally, serving a total of 200 million 3G users

worldwide. In Asia, 3G subscribers have reached a market share of 38% while

62% of the total mobile subscribers are 3G enabled in Japan and Korea,

respectively. According to estimates, the total anticipated 3G market size in

China will reach RMB 285 billion (US$35.6 billion) within 5 years after the

launch of 3G in China, creating about 30 million new jobs annually in China's

3G services market. According to recent industry reports by CCID and DoNews,

3G Killer Apps will concentrate on the 3Gs: Games, Gambling and Girls, as

mobile online games will become vastly more popular with the launch of 3G

networks in China. Forecasts frequently note that online and offline mobile

gaming differs greatly in terms of their service models. Online gaming uses a

telecom service model earning revenues from traffic fees during play, while

offline mobile gaming is simply a game application downloaded onto a handset

for a small fee. The forecasts predict strong growth for WAP, JAVA and BREW,

while the proportion of SMS-enabled games will drop. With over 400 million

mobile phone users, China has already become the largest mobile population in

the world. Moreover, the number of mobile users is still growing rapidly and

has far exceeded the number of PC-based internet users, which is about 120

million, in China.

About China Telecom

China Telecom (NYSE: CHA; http://www.chinatelecom.com.cn ) is the largest

fixed service telecommunications provider in China, which includes data,

Internet, and the XiaoLingTong PAS wireless system. China Telecom is the

leading provider of fixed line telecommunications services in China, providing

voice, data, image, multimedia and telecommunications and information services

in 20 municipalities, provinces and autonomous regions in China with a

subscriber base exceeding 200 million.

About PacificNet

PacificNet Inc. ( http://www.PacificNet.com ) is a leading provider of

Customer Relationship Management (CRM), mobile internet, e-commerce and gaming

technology in China. PacificNet's clients include the leading telecom

companies, banks, insurance, travel, marketing and business services companies

and telecom consumers in Greater China. PacificNet's corporate clients include

China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24,

Motorola, Nokia, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of

China, Bank of East Asia, DBS, TNT, Hong Kong Government, and leading hotel-

casinos in Macau and Asia. PacificNet employs over 1,400 staff in its various

subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen,

Guangzhou, Macau, and branch offices in 28 provinces in China and is

headquartered in Beijing and Hong Kong.

PacificNet Epro ( http://www.EproTel.com.hk ) is the industry leader and

leading provider of outsourced call center, telemarketing, CRM, VAS and IVR

services with over 15 years of field experience in greater China in the areas

of outsourced call center services, training and consulting services, and call

center management systems.

Safe Harbor Statement

This Company's announcement contains forward-looking statements.

Statements that are not historical facts, including statements about our

beliefs and expectations, are forward-looking statements. Forward-looking

statements involve inherent risks and uncertainties. Potential risks and

uncertainties include, but are not limited to, PacificNet's historical and

possible future losses, limited operating history, uncertain regulatory

landscape in China, fluctuations in quarterly operating results. Further

information regarding these and other risks is included in PacificNet's Form

10K and other filings with the SEC.

Source: PacificNet, Inc.
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