Hollywood Star to Debut Her First Fragrance
NEW YORK, March 15 /Xinhua-PRNewswire/ -- Coty Inc., a leader in the global beauty industry and the world’s largest fragrance company, announced today the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.
( Photo: http://www.newscom.com/cgi-bin/prnh/20080314/NYF044 )
"A woman who defines beauty, Halle Berry exudes sophistication, glamour,
sensuality and natural elegance -- a combination of unique characteristics that will be bottled inside her exclusive fragrance," said Bernd Beetz, CEO, Coty Inc. "Working hand-in-hand with Halle, Coty will develop and deliver a new, one-of-a-kind scent that captures the essence of a strong, beautiful and inspirational woman."
Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty’s talented marketing, creative and product development teams.
"For years I’ve created my own personal scent by mixing fragrances at home. I am passionate about this project as I’ve always wanted hands-on experience in creating a fragrance that is a true representation of me," commented Berry. "Selecting a fragrance is a very personal choice and I am delighted to have this opportunity to express myself in a creative new way working with Coty."
"Halle Berry is a trailblazer in the acting community and a role model to consumers and celebrities alike," noted Steve Mormoris, SVP Global Marketing, Coty Beauty. "Her grace, style and charm have the combined ability to attract a wide array of fans. We look forward to building the Halle Berry fragrance brand into a blockbuster success for consumers everywhere."
About Halle Berry
Starring in more than twenty major motion pictures, Halle Berry is one of Hollywood’s most respected and successful actors. She is the only African-American to win an Academy Award for Best Actress, and is recognized as one of the most beautiful women in the world, consistently appearing on People magazine’s list of the "50 Most Beautiful People."
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the world’s largest fragrance company and a recognized leader in global beauty with annual net sales of $3.5 billion(1). Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.
The Coty brand portfolio includes adidas, Aspen, Astor, Baby Phat, Calvin Klein, Celine Dion, Cerruti, Chloe, Chopard, Chupa Chups, David and Victoria Beckham, Davidoff, Dermarest, Desperate Housewives, Esprit, Exclamation, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Jovan, Karl Lagerfeld, Kate Moss, Kenneth Cole, Kylie Minogue, La Cross, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Miss Sixty, Miss Sporty, Nautica, Nikos, N.Y.C. New York Color, Orajel, Phat Farm, Pierre Cardin(2), Playboy, Rimmel, Sally Hansen, Sarah Jessica Parker, Shania Twain, Stetson, Tonino Lamborghini, Vanilla Fields, Vera Wang and Vivienne Westwood.
Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the United States and Canada.
For additional information about Coty Inc., please visit http://www.coty.com .
1. Includes Del Laboratories, Inc., which Coty acquired on December 31,
2007.
2. Not available in North America
