HONG KONG, Aug. 12 /PRNewswire-Asia/ -- Digital Media Group (DMG), China’s leading digital media operator and advertising solution provider within subway systems, has officially announced an agreement with Hong Kong’s MTR Corporation Limited (MTR) to become the sole operator of in-train TV programs and advertisement on the Ktt. The Ktt is a Through Train line that runs 3 times a day (northbound and southbound) between Hung Hom, Hong Kong and Guangzhou East (stopovers at Changping, Dongguan). This agreement will be effective until the end of March 2012. MTR’s Through Train services operate daily, with 12 trains running each way between Hung Hom and Guangzhou East. Each journey takes about 1 hour and 50 minutes, with 10 trips stopping at Dongguan (Changping).
(Photo: http://www.prnasia.com/sa/2009/08/12/200908121705.jpg )
(Logo: http://www.prnasia.com/sa/200806051921.jpg )
DMG has already launched a phased rollout plan for its operations on the Ktt train. Since August 2009, DMG has provided and managed in-train TV programming for the Ktt. This coming November, DMG will begin to update the in-train information system, replacing existing display screens with full-fledged multimedia systems. In the future, every compartment of this single-fleet Ktt train will be equipped with 16:9 LCD screens, which are larger than the existing CRT screens, enabling even higher display capabilities.
Furthermore, DMG will utilize the latest Third-Generation mobile telecommunication (3G) technologies to broadcast in-train TV programs, allowing a much higher frequency of programming updates. Consequently, there will also be a much wider variety of programs available. By that time, passengers will enjoy better entertainment, fashion, news, or travel & leisure information from DMG on the Ktt trains.
DMG has developed a mutually beneficial, long-term relationship with MTR. DMG has also worked with MTR on Hong Kong’s Airport Express in 2006, as well as Beijing’s Metro Line 4, which will officially begin operations in October 2009. Tom Tsao, CEO of DMG, said, “DMG will continue to cooperate with MTR to create a greater and better digital media network.”
About DMG
DMG (Digital Media Group) is China’s leading operator of digital media inside subway systems. DMG delivers quality entertainment, information, advertising and its proprietary Passenger Information System (PIS) to over 15 million passengers a day through 34,152 digital screens across 31 subway / high speed train lines and bus shelters in nine cities including Beijing, Chengdu, Chongqing, Guangzhou, Hong Kong, Nanjing, Shanghai, Shenzhen and Tianjin. In addition to all 13 lines in Shanghai, DMG operates Beijing Lines 1 and 2 which provide access to China’s richest cultural districts such as Tiananmen Square and the Forbidden City, as well as major business and financial districts. DMG will also operate Beijing Line 4 for the next ten years starting in October 2009. DMG is headquartered in Shanghai, with its R&D activities based in Beijing. DMG group companies include Beijing Eastlong Technology Development Company Limited, Beijing Eastlong Advertising Company Limited, DMG Advertising (Shanghai) Co. Ltd and six DMG operating subsidiaries.
This article is released by DMG (HK) Co., Limited
For more information, please log on to DMG’s official website at http://www.DMGtv.com .
For further information, please contact:
Mr. Wilkins Wong
Tel: +852-2877-9330
Email: wilkins.wong@dmgtv.com
