HONG KONG, August 20, 2013 /PRNewswire/ -- As is known to everyone, New York City is the capital of fashion. Every year, numerous fashion shows and fashion events will be held in this city. And 7th Avenue, Manhattan, is a place where all the fashionistas gather, since it is mentioned in films and plays frequently.
Times Square, which is located in this street, is iconized as "The Crossroads of the World". It is the most visited tourist attraction around the world and countless tourists will come visit it every year. And every day, these people can be attracted by the huge electronic billboards that are always flashing 24/7. This is the ocean of huge advertisements: SONY, CANON, Samsung… almost all the brands that you know have advertised here. And all of these brands try their best to make their own advertisement special and eye-catching, because all the people, especially businessmen, know that this is the essential way for a brand to be international.
RELLECIGA ("RC"), as one of the international bikini brands, of course won't ignore the huge impact that Times Square will bring. As a result, RC landed on Times Square once again this year on August 15. (See the live image here: http://videostorage.prnewswire.com/storage2/photos/RELLECIGA.jpg ) Over 7 million tourists and passers-by have seen the advertisement and more than 500 mainstream media and websites have reported this event, talking about RC's beautiful bikini and the new concept of RIKINI. All these together made the whole fashion world focus on RC.
Everyone should know that RELLECIGA and its bikinis have been displayed on the LCD Screen in Times Square, 7th Avenue, Manhattan, New York City, which makes RC the very first bikini brand to land on Times Square. Why did RC choose to land on Times Square once again one year later? It's all about its international marketing strategy. With RC's devotion to design, quality and innovation, it is highly accepted by clients and the fashion arena, which makes it possible for RC to accelerate its pace of internationalization. Moreover, its comprehensive service has lured numerous distributors, resellers and channels to join in and become long-term business partners of it all over the world. And service is also the crucial element when RC is selecting a reseller - whether our resellers can offer good service to their customers or not is important. Then what else does RC require its resellers to be?
As for the online resellers, the platform is less important to RC - Amazon, eBay, or Groupon, etc., any of these is highly welcomed. The first thing RC requires is whether they have the experience of selling women's clothing online. This directly determines whether their service people can response quickly and their logistics can prepare well. All these together can guarantee that the end customers enjoy the best thoughtful service. In contrary, what can RC offer to its online resellers? RC itself is a brand that is fostered by the Internet, so of course it thinks highly of its online resellers. All the necessary materials about its bikinis will be offered, including descriptions and pictures, etc. Also, there will be staff guiding resellers to manage products and training them. Royal and long-term partners will be authorized - RC of course will try its best to protect all the resellers.
As for the core dealers, a retail outlet of at least 1,600 ft2 is needed to offer local people better service. In addition, the annual sales revenue must be at least 5,000 sets. RC selects its core dealers strictly, which guarantees its core dealers can enjoy the best service and make the most profit. Again, we are close to this question: what kind of special service does RC offer to these core dealers? First of all, RC will help to design the retail outlet. A good store should give customers a multi-sensory experience when he/she walks into it. So the decoration of a store is extremely important, including how to display the swimwear. In addition, RC will offer banners, posters and other materials for core dealers to decorate their stores. We all know that the three aspects of charm about a product are quality, reliability and adoration. RC ensures the quality of every product, and the retail outlets of its core dealers offer reliability and adoration to fulfill a product.
In its international strategy, RELLECIGA showed its determination and made an important step - landing on Times Square again. This is the start of its expansion around the globe. As a bikini expert, RELLECIGA wishes that the world's sexiest women wear the world's sexiest - RELLECIGA. And RC will definitely keep working hard to realize this dream.
If you happen to be in the US, please don't hesitate to visit RC's new retail outlet: 116 Sharps Town Ctr, Houston, TX. The telephone number is (281) 968--4849 (Contact person: Sunny).
If you are not in this area, don't worry. RC's service personnel can be contacted in many other ways:
Email: service@relleciga.com
Mobile: (+86)186-6506-4620 (Contact person: Bill)
*Please pay attention to the service time: Beijing Time: 9:30am-6:30pm
(US Time: EST 8:30 PM-12:00AM; 6:30AM-11:00AM)
For more information about RELLECIGA and its eye-catching bikinis, please click to visit its official website: www.relleciga.com
