Exceed Announces 20% Order Growth at Winter 2011 Sales Fair

Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "We again experienced strong year-over-year order growth at our most recent sales fair, demonstrating the high level of interest  from our distributors and proving that our promotional activities are successfully bolstering the Xidelong brand name.  We have continued to promote our lifestyle sports brand positioning, which we believe resonates strongly with younger generations, the fastest growing segment of the sportswear market and our key target audience.  This brand positioning, with its focus on healthy, active living and its ethos of inclusivity, remains a key driver of our sales growth.  The results of our winter sales fair highlight the continued growth opportunities in our end markets, and we remain committed to executing our strategy to further develop our brand, our products and our sales channels in the coming quarters."  

About Exceed Company Ltd.

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on Nasdaq under the symbols "EDS", "EDSWW" and "EDSUU".