FUJIAN, China, January 4, 2012 /PRNewswire-Asia-FirstCall/ -- Exceed Company Ltd. (NASDAQ: EDS) ("EDS", "Exceed" or the "Company"), the owner and operator of "Xidelong" brand - one of the leading domestic sportswear brands in China, today announced the results of its 2012 Autumn collection sales fair, which was held at the Company's headquarters in Jinjiang commenced from the period of December 15 to 19, 2011. The total value of the wholesale orders placed at the sales fair grew by approximately 9% over the same sales fair last year.
Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "Order growth at our most recent sales fair was tempered as our distributors adopted a more conservative approach in light of ongoing macroeconomic headwinds domestically and abroad. Nevertheless, we are pleased to have recorded high single-digit sales order growth, which we believe demonstrates stable underlying consumer demand for our lifestyle brand products. The ongoing penetration of the Xidelong distribution network, especially in third-tier and select second tier-cities, and our targeted advertising and promotional activities are helping to build brand awareness among value conscious shoppers in China, positioning us well in light of increasing economic uncertainty. Looking ahead, we will closely monitor consumer demand trends while remaining committed to executing our strategy to further develop our brand, our products and our sales channels in the coming quarters."
About Exceed Company Ltd.
Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on NASDAQ under the symbols "EDS", "EDSWW" and "EDSUU".
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