Forecasting App Adoption Cycles Eases Assessment of Investment Opportunities

SINGAPORE, Oct. 29, 2015 /PRNewswire/ -- App Annie, the world's largest mobile app market data provider, released App Adoption Cycle Report to provide insight into lifespan of mobile apps for growth. Forecasting app adoption cycles helps evaluate the merit of an early stage app startup and predict the potential of an app being a long-term hit. It also eases difficulties of managing app portfolios by bringing visibility into app growth longevity.

The report covers app adoption cycles based on worldwide download data:

• Sequels to famous predecessors and "Super Casual" titles seem to follow accelerated lifecycles based on downloads, whereas older releases like 8 Ball Pool and Subway Surfers still remain fairly early in their lifecycles.
• The frequency of game usage may be a better signal of download longevity of Google Play games than session length.
• For Google Play games, Casual and Role Playing Games tend to peak early and mature quickly whereas Casino and Racing games generate downloads for longer periods.

App adoption cycles also provide strategic insights to diversifying app portfolios. Competitive market conditions have accelerated the speed of maturity for new mobile games. Titles from longer lasting genres could provide portfolio stability, whereas frequent releases from fast-maturing genres may be used for possible quick gains.

Please read the full report: http://go.appannie.com/report-app-adoption-cycle

About App Annie:
App Annie is the largest mobile app intelligence platform, providing developers and publishers with a 360-degree view of what they need to know to build, market and invest in their apps. App Annie is used by over 800,000 apps to track their performance, and over 400,000 mobile app professionals - including 94 percent of the top 100 publishers - rely on App Annie to inform their business decisions, including Electronic Arts, Google, LinkedIn, LINE, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco, Universal Studios and Dow Jones. App Annie is a privately held global company headquartered in San Francisco with 12 global offices in cities including Amsterdam, Beijing, London, New York, Seoul and Tokyo. The company has raised $94 million in funding from e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. For more information, please visit: www.appannie.com or follow App Annie on Twitter: @appannie.