New book depicts the birth and expansion of an international icon
BEIJING, July 4, 2013 /PRNewswire/ -- Formica Group, the inventor of laminate, celebrates 100 years of global design with Formica Forever, a commemorative book that captures the company’s 100-year evolution through cultural shifts, economic uncertainties, trend exploration and global growth.
“The Formica® brand has touched every aspect of our lives each and every day, surfacing millions of spaces in which we gather, work, learn, heal, shop, eat and play,” noted Mark Adamson, former CEO of Formica Group and current CEO of Fletcher Building, parent company to Formica Group. “Many people have grown up with the Formica® brand, and this book encapsulates the company’s influence in interior design as well as its struggles and perseverance to remain a viable business through changing ownership, global expansion and the changing landscape of the surfacing market.”
Designed by Abbott Miller, a partner in the renowned international design consultancy Pentagram, the 408-page, 6.5” x 9.5" book contains more than 400 images andis modeled after a Formica® brand laminate swatch book from the 1960s. “We didn’t want a cumbersome coffee-table book; we wanted to create something celebratory rather than grandiose, authoritative but also lively,” Miller said. The book is published in collaboration with Metropolis Books and will be available in early August at bookstores worldwide as well as online.
Formica Forever features:
- Global Business Expansion (authored by Phil Patton)
- Modernist Design Legacy (authored by Alexandra Lange)
- Cultural Impact (authored by Peter York)
Formica Forever authors:
In addition to creating the book, Pentagram’s Miller and partners Michael Bierut and Daniel Weil collaborated on the anniversary brand elements, the Formica® Laminate Anniversary Collection and the anniversary display concept.
About Pentagram
Pentagram is the world’s largest independent design consultancy with offices in London, New York City, San Francisco, Berlin and Austin. Owned and run by 19 partners, a group of friends who are all leaders in their individual creative fields, Pentagram designs everything: architecture, interiors, products, identities, publications, posters, books, exhibitions, websites and digital installations.
About Formica Group
Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd. and Homapal GmbH, among others. The Formica Group of companies is part of the Laminates & Panels division of Fletcher Building.
About Metropolis Books
Metropolis Books is an imprint of ARTBOOK | D.A.P. Based in New York City, Metropolis publishes books on architecture, design, sustainable practice, and the environment. Each Metropolis title aims to energize and challenge readers to engage with the social, political, and aesthetic issues that face our culture both locally and globally.
Formica Forever
Paperback, 6 1/2 x 9 1/2 in., 408 pages, heavily illustrated
ISBN 978-1-938-92215-2
$39.95
Please Note: Formica® and the Formica® Anvil Logo are registered trademarks and Formica Forever™, the Formica® Anvil Logo Forever, the Formica Forever™ ellipse logo are the trademarks of The Diller Corporation. ©2013 The Diller Corporation. All Rights Reserved.
A Fletcher Building Company
Contacts:
ASIA
Birdie Chao
Formica (Asia) Ltd.
+86 21 2211 366 ext 8310
birdie.chao@formica.com
Janet Fung
Newell Public Relations
+852 2117 5021
janetf@newell.com