- Parkmobile's success stems not only from the depth of its services, but also its collaborations with other stakeholders
MOUNTAIN VIEW, Calif., Feb. 11, 2014 /PRNewswire/ -- Based on its recent analysis of the mobile payment solutions market, Frost & Sullivan recognizes Parkmobile USA with the 2014 North American Frost & Sullivan Award for Company of the Year. In 2008, the Europe-based Parkmobile Group partnered with BCD Holdings and Fontinalis Partners to create a new North American subsidiary, Parkmobile USA. In just four years, the company replicated its success in Europe by establishing footprints in 35 American states, Australia, New Zealand, and Canada.
Parkmobile is a leader in innovative and comprehensive mobile payment solutions in the parking industry. Parkmobile's leadership in mobile payments for parking is evidenced by over 500 successful implementations throughout the U.S., Canada, Australia and New Zealand. In addition to its mobile payment solution, Parkmobile also offers a permit management system, a parking reservation system, a centralized parking management database and an extensive reporting platform.
"Parkmobile's first-of-a-kind mobile payment system allows motorists to pay for parking through an application on their phone. It eliminates the need to carry change, predict the length of stay, or repeatedly feed the meter to keep a parking session active," said Frost & Sullivan Industry Analyst Neelam Barua. "It even has a unique alert system that sends reminders 15 minutes prior to the expiration of a parking session, allowing the session to be extended remotely."
Parkmobile USA's services are used in airports globally, universities in the U.S., by private operators, municipalities, stadiums, hospitals, and other establishments. Its value propositions in cities include dynamic pricing, a central parking rights database, and the enabling of Big Data and holistic approaches, which mitigate congestion and CO2 emissions.
Parkmobile USA leads the market in presence and breadth of technology scope (apps, connected vehicles, interoperability, and reserved parking systems). The company has associated mobile payments for on and off-street integration, dynamic/demand-based pricing, and guidance for available parking in real time based on business analytics. It is also involved in congestion-charging solutions based on CO2 emission standards as part of a comprehensive parking and traffic strategy.
Its cutting edge mobile payment solution encompasses global positioning systems (GPS), quick response (QR) codes, near field communication (NFC), enhanced mobile apps (iOS, Android, Windows 7 and 8, and RIM), interactive voice recognition (IVR), and the Internet. Parkmobile USA's open architecture (.net) enables seamless interface via application payment interfaces (APIs), as the system is based on a service-oriented architecture.
Parkmobile has taken its solution a step further by working with major automotive manufacturers to migrate the Parkmobile mobile payment experience into "connected cars" offering the ability to locate, drive to and pay for parking all through the car without the need for a mobile phone.
"Simpler integration with current as well as legacy systems, meter and enforcement equipment manufacturers and major credit card processing platforms makes Parkmobile the most innovative mobile app platform for parking payments solutions," noted Barua.
Parkmobile USA is more than twice as large as its combined competition in the U.S. in terms of spaces, members, and transactions. More than 2 million members have signed up for Parkmobile in the U.S., of which 1.2 million members have downloaded the company's apps, making it the most widely used mobile payment solution in the parking industry.
Since 2008 the company's foray into the parking industry has led to more than 50 significant partnerships in the parking eco-system. This includes associations with smart parking companies like Streetline; the multi-space parking solutions provider, Parkeon; and an innovative leader in multispace electronic pay stations, Digital Payment Technologies. Recent additions of new and emerging payment options, such as PayPal and the Parkmobile Wallet, demonstrate Parkmobile's innovation and level of engagement in the industry.
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in terms of growth strategy and implementation. The award recognizes a high degree of innovation with products and technologies and the resulting leadership in terms of customer value and market penetration.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
