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Giant Online’s Open Beta Launch Achieves PCU of Over 237,000

2008-03-31 19:57 1613

SHANGHAI, China, March 31 /Xinhua-PRNewswire-FirstCall/ -- Giant Interactive Group Inc. (NYSE: GA) ("Giant" or "the Company"), one of China’s leading online game developers and operators, announced that the peak concurrent users ("PCU") for its new game Giant Online reached 237,686 at 8:18PM (Beijing Time) on March 28, 2008.

Mr. Yuzhu Shi, Giant’s Chairman and CEO, commented, "I am very excited by the performance of Giant Online on the launch of its open beta testing phase. Our first self-developed massively multiplayer online role playing game, ZT Online, reached 200,000 PCU in open beta testing in April 2006 and went on to become one of the most successful online games in China. The achievement of Giant Online during this stage surpasses that of ZT Online."

"The success of both games can be attributed to our focused strategy and ‘Gamer First’ ideology. Our strength lies in our commitment to listen to and analyze gamers’ feedback, and our R&D team’s ability to continuously enhance our games to keep players engaged. Since initiating testing of Giant Online last year, we have been constantly enhancing the game based on players’ preferences. Our focus on this task has led us to release revised versions of the game almost every day. The open beta test results reinforce the effectiveness of our strategy, and we believe that Giant Online will go on to achieve the success that ZT Online is still enjoying today."

About Giant

Giant is one of China’s leading online game developers and operators in terms of revenues, focusing on massively multiplayer online role-playing games. Giant’s game, ZT Online, was voted the most popular online game in China in 2006 according to the International Data Corporation. The Company’s second game, Giant Online, entered into open beta testing on March 28, 2008. Giant has two additional online games that it intends to commercially launch, including King of Kings III and Empire of Sports. Giant has built a nationwide distribution network to sell the prepaid game cards and game points required to play its games, which as of December 31, 2007 consisted of over 200 distributors, and reached over 116,500 retail outlets, including internet cafes, software stores, supermarkets, bookstores, newspaper stands, and convenience stores located throughout China. For more information, please visit Giant Interactive Group on the web at http://www.giantig.com .

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934 relating to, among other things, Giant’s ability to enhance the content and features of Giant Online, so that its player base and player loyalty increases. Giant may be unsuccessful in developing or releasing enhanced content, features or new versions for Giant Online. Even if Giant is successful in doing so, it may not attract additional players or increase player loyalty for Giant Online. Additionally, Giant Online may not achieve equal or greater popularity as compared to ZT Online. Giant’s industry is highly competitive and it faces a number of risks including those outlined under "Risk Factors" beginning on page 12 of Giant’s prospectus filed with the Securities and Exchange Commission on November 1, 2007. Giant undertakes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise, after the date of this press release. Such information speaks only as of the date of this release.

Investor Contact:

Eric He, CFO

Giant Interactive Group Inc.

Tel: +86-21-6451-5001

Investor Relations (US):

Mahmoud Siddig

Taylor Rafferty

Tel: +1-212-889-4350

Investor Relations (HK):

Ruby Yim

Taylor Rafferty

Tel: +852-3196-3712

Media Contact:

John Dooley

Taylor Rafferty

Tel: 212-889-4350

Source: Giant Interactive Group Inc.
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