BEIJING, Aug. 12 /PRNewswire-Asia/ -- Himfr.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, discusses China's inverter air conditioner market.
As more domestic brands improve, China's inverter air conditioner market competition is becoming more intense. In the first half of 2010, Haier's retail volume reached 17.7% in the inverter air conditioning market, and has become the fastest growing brand in market share after Midea and Gree.
With policy driven product upgrades, inverter conversion has reached a higher level. After a relatively long period of product cultivation with high profile market entries like Midea and Gree, China's domestic inverter air conditioner market in 2009 entered a rapid growth phase. Retail volume of inverter conversion products rose from 10% up to more than 15%. Now, Haier's inverter has caught up in technology and is creating fiercer competition in the market.
In the past two years, the inverter AC market has sped up with brands like Gree, Midea and Haier expanding their research and development, production, distribution channels, brands and other aspects of comprehensive strength. Market share has significantly improved. In the first half of 2010, Midea, Gree and Haier growth was up 5.2, 3.9 and 6.6 percent respectively, and they have also occupied the top three spots in market share for the inverter air market in the same period.
The inverter market also has growth space and core technologies have yet to break through. New energy efficiency standards and energy conservation subsidy policies have been extensively implemented in China, and major air conditioning brands have started to improve product prices while expanding in scale. With more domestic brands to follow suit, as well as subsidies for energy-saving inverter air conditioners, expectations are high that the price advantage of fixed air conditioners will be further weakened, and inverter products' market share will continue to rise.
Domestic brands in the inverter air conditioner market have an absolute advantage and integrated equipment production capacity continues to expand. But it must be noted that most of the domestic frequency technology, especially compressors and master chips are still dependent on foreign suppliers, which creates a lack of core competitive advantage.
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