Moms in Hong Kong Are Overall Happy, But Struggle with Multiple Tasks and Seek Husbands' Support
HONG KONG, Aug. 7, 2011 /PRNewswire-Asia/ --
Key Survey Highlights:
Huggies, Kimberly-Clark's leading diaper brand in Hong Kong and Eugene Group, a well-known parenting retailer, publisher and organizer of Hong Kong's 19th International Baby/Children Products Expo 2011, today revealed the results of a co-branded "What Moms Want" Hong Kong survey.
This survey was carried out for the first time at the Expo and was conducted from 5 August to 6 August 2011. It polled over 300 moms to understand their cares and concerns as a mom in relation to themselves, their baby, their husband and other key parenting issues. Survey results reveal what moms want to make their lives easier, how concerned they are about parenting responsibilities and what they want the most from their husbands.
"We understand that moms are juggling multiple roles and tasks every day. We also see that they are always on-the-go and want to be more mobile, particularly in Hong Kong. As a company that focuses on understanding and staying close to our local consumers, we are transforming insights into making innovative and superior quality products that help make lives better," said Robin Moriarty, Managing Director of Kimberly-Clark in Hong Kong.
"We are thrilled to have partnered with Kimberly-Clark's Huggies on the 'What Moms Want' survey. These survey results tell us that moms are embracing motherhood and the joys that come along with that," said Mr. Eugene Yau, CEO of Eugene Group.
More highlights from the “What Moms Want“ survey:
About Kimberly-Clark
Every day, 1.3 billion people - nearly a quarter of the world's population - trust Kimberly-Clark's brands and the solutions it provides. The company's well-known brands and businesses include Huggies, Kotex, Kleenex, Andrex and Scott, Kimberly-Clark Professional and Kimberly-Clark Healthcare. Kimberly-Clark holds the No. 1 or No. 2 market share positions in many parts of the world, including Hong Kong. It employs nearly 56,000 employees world-wide.
Kimberly-Clark Hong Kong is a subsidiary of Kimberly-Clark Corporation (NYSE: KMB), a Fortune 500 company. To learn more about the company's brands and businesses globally, please visit www.kimberly-clark.com
About Eugene Group
Eugene Group specializes in publishing professional information of parental care, parenting, child-care and children education for parents for more than 20 years. The group's businesses include publishing, retailing, advertising and organizing exhibitions.
Eugene Group publishes a series of magazines and books related to parenting and child education. It also has established nine conceptual baby-care chain stores in Hong Kong and sells a comprehensive range of baby care and child care products. It has been organizing the large scale "International Baby and Children Products Expo" for the past 19 years. Every year, Eugene Group organizes two large-scale "Baby Show in Spring & Child Growth Education Expo".
Appendices
"What Moms Want" Survey Scope and Methodology
Respondents' Profile
Survey Questions
1. Overall, how happy have you felt over the past week? |
-- Very unhappy -- Unhappy -- Moderately Happy -- Happy -- Very Happy |
2. How concerned are you about the following? Select your top two concerns. |
-- Progressing with my career -- Dealing with financial burden -- Managing multiple responsibilities -- Maintaining a good body figure -- Staying healthy and active |
3. What would help you the most as a mom? Select your top two preferences. |
-- Emotional support from my husband -- Information about childcare -- Time-out for myself -- Sharing parenting responsibilities with family -- Flexible work schedule |
4. Which statement most accurately reflects the sharing of parenting responsibilities with your husband? |
-- He does everything -- He does more than me -- We share the responsibilities 50-50 -- He does some but not enough -- He never does anything |
5. What do you want your husband to do more of? Prioritize the following in order of importance. |
-- Listen to me -- Do more housework -- Spend more time with my baby -- Earn more money -- Be more affectionate and intimate -- Think about our child’s future |
6. What do you want your child to be when they grow-up? Please select your top two preferences. |
-- Kind and honest -- Social and friendly -- Healthy and active -- Independent and all-rounded -- Clever and intelligent |
7. Which issues in Hong Kong need to be urgently addressed? Prioritize the following in order of urgency. |
-- Lack of paternity leave for men -- Inadequate supply of public and private hospital facilities -- High childcare costs -- Insufficient maternity leave for women |
For further information, please contact:
Edelman PR on behalf of Kimberly-Clark
Camille Lam | Grace Harvey |
Tel: +852-2837-4720 / +852-9862-5155 | Tel: +852-2837-4718 / +852-9742-9335 |
Email: camille.lam@edelman.com | Email: grace.harvey@edelman.com |