HONG KONG, April 5, 2012 /PRNewswire-Asia/ -- Kaspersky Lab, a leading developer of secure content and threat management solutions, protects more than 300 million users globally, is constantly innovating and never fails to surprise and delight with its fresh and unique branding strategies.
Kaspersky Lab is proud to announce the appointment of all-round creative genius Jay Chou as its latest brand ambassador for the Asia Pacific.
The Taiwanese musician, singer-songwriter, music and film producer, actor and director, is a one-man entertainment juggernaut who effortlessly combines Chinese and Western music styles in an eclectic mix of R&B, rock, pop and ethnic music, with a personality that wins fans and friends globally.
Jay Chou's unique creativity, innovation and excellence across so many aspects of the entertainment industry echoes the independent, innovative spirit and all-round excellence that powers every Kaspersky Lab security and threat management product and service.
Kaspersky Lab's award-winning products, services and technologies have exceptionally high and accurate malware detection rates meeting Jay Chou's needs as an individual user and as a corporate network owner with important personal and corporate information to keep safe.
"I trust Kaspersky Lab fully as updates are speedy and constant. There is no downtime, no security breaches and malware gets dealt with quickly and efficiently. I have the peace of mind of the best protection. Kaspersky is my only choice for IT security protection,'' Jay Chou explained.
According to Managing Director, Kaspersky Lab APAC, Mr. Harry Cheung, the brand works towards achieving ever higher levels of security and threat management for a safer digital environment and is constantly on the look out for ambassadors who can take the important message of security to a wider audience.
"Kaspersky has been experiencing tremendous growth over the past few years due to our market leading products and innovative campaigns. We are the only security brand working with high profile brand ambassadors who are able to embody the values and benefits of using our products.
Jay Chou is an amazing multi-talented entertainer and entrepreneuer with a uniqueness, innovativeness and creativity that is an ideal match for Kaspersky Lab. As an individual and corporate user of our products who has a great interest in technology, Kaspersky and Jay Chou are an ideal match. We are excited about this partnership and look forward to many great collaborations with Jay," Mr Cheung explained.
Kaspersky Lab will be working with Jay Chou to launch new releases of products for home users and corporate users soon.
About Kaspersky Lab
Kaspersky Lab is the largest antivirus company in Europe. It delivers some of the world's most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing and spam. The company is ranked among the world's top four vendors of security solutions for endpoint users. Kaspersky Lab products provide superior detection rates and one of the industry's fastest outbreak response times for home users, SMBs, large enterprises and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of the industry's leading IT security solution providers. Learn more at: www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit: www.securelist.com.
Media Contact:
Vicki Chan
Tel: +852-3559-9200
Email: vicki.chan@kaspersky.com
