omniture

Launch of DoctorPage 2.0: Bringing Together The Best Of Healthcare and Social Media

2013-04-17 13:00 964

SINGAPORE, April 17, 2013 /PRNewswire/ -- DoctorPage (http://doctorpage.sg), Singapore's leading health portal that facilitates medical appointment bookings, has launched a new platform that redefines the way patients connect with their healthcare professionals on the web. Users can now ask their everyday, health-related questions on DoctorPage with the assurance that only certified medical practitioners and allied healthcare professionals in Singapore are able to post answers to those queries. This form of community moderation creates a safe and trusted environment for users, making DoctorPage the most reliable online source for healthcare knowledge. Besides engaging with their doctors, users are also able to join in on-going conversations within the community by commenting on other users' questions.

For the 1,500 DoctorPage panel physicians, they are given the opportunity to engage directly with users on the platform in several ways, including providing answers to specialty-specific, health-related questions and endorsing other physicians' treatment recommendations. With the increase in Internet penetration and prevalence of well-informed healthcare consumers in Asia, this form of social engagement is expected to improve patient acquisition and retention. In the long run, on-going dialogues between doctors and patients will also bring about better adherence to treatment plans and optimise overall clinical outcomes.

This innovative platform is a consequence of extensive behavioral analysis of over 300,000 users curated across DoctorPage's web portal and marketing platforms, which include social media channels such as Facebook and the web blog. Insights from the analysis reveal an underserved demand for reliable, asian-centric healthcare information online thus leading to the birth of DoctorPage 2.0 - an achievement the DoctorPage team believes will do much good to the overall healthcare scene in the region.

"Improvements in healthcare access start with improvements in health literacy. We see DoctorPage 2.0 as a first step towards achieving our vision of bringing reliable medical information and better quality care to the 500 million residents in South East Asia," said Dr. Dawn Soo, CIO at DoctorPage.

About DoctorPage

DoctorPage was founded in June 2012 in Singapore by Max-F. Scheichenost, Chief Executive Officer (CEO), Dr Dawn Soo, Co-Founder and Chief Information Officer (CIO), and Daniel Endres, Chief Operating Officer (COO). It aims to improve healthcare access across Asia by providing a user-friendly platform that enables patients to search and book appointments with their preferred healthcare providers in a few simple clicks. A complementary customer relationship management system (CRM) is provided to the healthcare professionals to help optimize patient flow and clinic efficiency. DoctorPage recently released a new version of its iOS and iPad app which is available for download on iTunes. A free healthcare concierge service was launched in March to facilitate over-the-phone appointment booking, bringing greater convenience to its users. DoctorPage 2.0 provides users with a safe and trusted go-to portal to acquire health-related knowledge.

Mr Scheichenost was the co-founder of DailyDeal (acquired by Google Inc. in September 2011), and Founder and Managing Partner of Alps Ventures, an Austrian-based investment company.

Dr Soo is a medical physician by training with clinical experience in both the public and private healthcare sectors in Singapore. In addition she holds an MBA from top-tier business school, INSEAD.

Mr Endres was the Entrepreneur in Residence at DailyDeal and Operations Manager at home24 in Berlin.

For further information, please contact:

Diana Yu
Phone: (65) 3157 8905
E-mail: press@doctorpage.sg

Source: DoctorPage
collection