Layar Creator Places the Power of Interactive Print at Everyone's Fingertips

AMSTERDAM, June 5, 2012 /PRNewswire-Asia/ --

Web-based app set to revitalize publishing industry by bringing digital interaction to print

Layar, the world's leading mobile augmented reality (AR) provider, today launched the Layar Creator, a self-service web application for activating print pages with digital content. By simplifying and demystifying previously complex AR technology, the Layar Creator makes it quick and easy to bring once static pages to life with videos, links and "Buy" buttons that readers can view with their smartphone.

In a matter of seconds, anyone can upload images or PDFs, drag-and-drop any of a number of digital buttons onto the pages and publish them on the Layar platform. When readers view activated pages with the Layar app, these buttons appear on top of the page.

"I loved how simple it was to use the Layar Creator with our magazine," says Monique van Beekhoven, web editor for Sanoma Media's vtwonen magazine. Using their smartphones, readers could instantly order items in the magazine by tapping "Buy" buttons placed on the pages with the Layar Creator by Monique herself. "I really believe that anyone can do it!"

• Easy to use - The Layar Creator is simple and intuitive with drag-and-drop functionality - it couldn't be easier to make print interactive.
• Seamless integration - With no software to install and no restricting watermarks or QR codes to use, the Layar Creator has very little impact on the workflow of a publication.
• Cost effective - With pay-as-you-go, bundled pricing and free ad-supported options, the Layar Creator is affordable on any budget. And until August 1st, it is completely free to use.

"The market for print is not going away. It's here to stay," says Layar CEO Raimo van der Klein. "With the introduction of the Layar Creator and interactive print, we have every reason to be extremely confident in a strong future for print. Today we are joining hands with publishers and moving forward together."

About Layar

Layar connects our digital lives with the physical world. As the global leader in mobile augmented reality, the Layar app, available for iPhone and Android, has over 20 million downloads and 3 million monthly active users.

Layar was founded in June 2009 and is located in Amsterdam, The Netherlands.

View full press release complete with quotes, screenshots, videos and more at http://www.layar.com.