MakkiMakki Wins Gold at the Transform Awards Asia-Pacific 2014

HONG KONG, Dec. 1, 2014 /PRNewswire/ -- MakkiMakki's excellence in brand development and rebranding was honoured at Transform magazine's inaugural Asia-Pacific awards. MakkiMakki won a gold award in the Financial Services Sector category for its work with FIFGROUP, a leading finance company in Indonesia.

The Federal International Finance (FIF) is Indonesia's leading multi-finance company under Astra International, the largest conglomerate group in the country. FIFGROUP's business expansion calls for leveraging their brand leadership through a new vision and brand essence "Better Life, Better Future." The group's new brand name and identity expresses an aligned spirit in embracing their customers with three brand promises: Commitment, Customer Focus and Customization, symbolically expressed using its distinct finger print brandmark.

The Transform Awards Europe had its fifth event in April and is currently accepting entries for the sixth year. 2014 has seen the prestigious award programme expand to encompass the Transform Asia-Pacific and Transform MENA regions. The award ceremonies provide an important platform for international recognition of excellent work in brand development.

Receivers of the awards were honoured at the inaugural event in Hong Kong for producing work that is of outstanding quality. The programme honours work from the entire branding process, with trophies being awarded for visual identities, brand strategies, implementation processes and brand experiences. Last night's Transform Asia-Pacific awards were distributed at a gala dinner at the beautiful Excelsior Hotel in Hong Kong.

The Transform Awards is organised by Transform magazine, the only global magazine to cover rebranding and brand development. Published bimonthly both in print and on tablet it is essential reading for those concerned with brand strategy and creativity.

Sakti Makki, as the Co-founder, Managing Director, Principal Consultant and Creative Director of MakkiMakki Strategic Branding Consultant, said, "It was a tremendous honour to receive such a prestigious award. This gold award is a reflection that goes beyond MakkiMakki and FIFGROUP partnership, which also marks as a great moment of recognition for past achievements and future goals."

Suhartono, as the Chief Executive Officer at FIFGROUP, said, "FIFGROUP brand transformation is a remarkable milestone and achievement that monument a successful partnership between our organisation, the entire management and staff, and MakkiMakki as our strategic branding consultant. We are humbly proud of our new brand identity and it is wonderful to see the whole team's hard work being recognised at such a prestigious level."

According to Andrew Thomas, publishing editor of the Transform magazine, "The standard of work coming out of the Asia Pacific region is as good as any from around the world. There is much for which brand practitioners and their agencies and counsel can feel proud. We feel privileged to be a footnote in their organisations' stories by providing a platform from which to recognise the excellence of their changing brand narratives."

For further comment, please contact: bo@makkimakki.com, makkimakki.com, facebook.com/makkimakkibc, twitter.com/makkimakkibc, FIFGROUP.co.id, facebook.com/fifclub, twitter.com/fifclub

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