KUALA LUMPUR, Malaysia, Jan. 20 /PRNewswire-Asia/ -- In this current belt-tightening economy, accountable communication / PR is a necessity in order to justify communications spending to the bottom line. Today, businesses and governments in Asia have to communicate across the region, even worldwide and across multiple cultures. It is imperative that communication professionals understand the interests and expectations from a range of stakeholders and audiences, gain up-to-date insights on new measurement methods to stay ahead of the game and prove PR's worth in this changing media environment.
Against this backdrop, Marcus Evans, will be holding the Strategic Corporate Communications conference on February 22 and February 23 at the Prince Hotel, KL, Malaysia.
Marcus Evans, senior conference producer, conferences and trainings, Ms Sangeeta, said the conference is for companies to drive corporate communications as a core corporate value that generates extraordinary performance and productivity.
At the same time, it is to offer constructive discussions on strengthening your communication strategies within multicultural and translingual environments, building relationships with the media, brand image restoration, managing your communications for global profitability and capitalising on the future of communications via digital media and consumer-generated media.
Sangeeta said in Malaysia, communications play a key role in helping businesses create strong relationships with customers. "Big private companies such as Proton, Media Prima Berhad, Petronas and TM Berhad as well as political bodies and non-profit organisations have realised the importance of communications / public relations," she added.
Corporate Communications International UK CEO, Mr David Bennett will be officiating the event along with key speakers representing local and international companies including CIMB Group, Hong Kong Mercantile Exchange, Bombay Stock Exchange Ltd, BT Asia Pacific. Among others are Northport (Malaysia) Bhd, Malaysia Airports, Tesco Stores (Malaysia) Sdn Bhd, PublicAffairsAsia, PT HM Sampoerna Tbk, World Food Programme (WFP) and Web Guru Asia. This event is also supported by media partners: PR Newswire Asia, PublicAffairsAsia and Exchange4Media group.
Marcus Evans's international network provides a one-stop shop for all that a company's business intelligence, market analysis, learning and training need. "Our mission is to provide our clients with the information and insights they need to sustain valuable competitive edge," said Sangeeta.
Media Contact:
Catherine Foo
Tel: +603-2723-6757
Email: CatherineF@marcusevanskl.com
