TOKYO, April 20, 2015 /PRNewswire/ -- On April 20, a new video advertisement hit the big screens of Shibuya. The advertisement came from the China-based game company NetEase Games, and showed people from all walks of life sharing the fun and excitement of online gaming. With the slogan, "Passionate Gaming Enthusiasts", NetEase launched their brand-new publicity campaign, and staked a fresh claim in the international gaming industry.
At the Tokyo Game Show last September, Japanese gamers enthusiastically praised the five quality games on exhibition from NetEase Games. The fact that NetEase Games has launched a major publicity campaign in Tokyo is bound to fuel speculation in the games industry about the next steps in the company's strategic plan.
With 15 years of experience in the development, operation and publishing of online games, NetEase Games is well-known as one of China's most well-respected and established online gaming companies. In the fourth quarter of 2014, NetEase's revenues from online gaming reached US$461.5 million, a year-on-year increase of 35.7%.
Many of NetEase's games have themes drawn from classical Chinese history, which is said to be attractive to Japanese players. Going forward, NetEase Games may be entering the competitive Japanese gaming market through alliances with Japanese game studios or publishers. The new "Passionate Gaming Enthusiasts" publicity campaign could prove to be a taste of changes to come in the gaming industry, driven by the Chinese gaming giant, NetEase Games.
