 |
BEIJING, May 15, 2014 /PRNewswire/ -- Nissan has won the "Best Creative Booth Award" at Auto China 2014, the second year in a row the company has taken the top prize at Asia's largest motor show with its global motor show booth design.
Nissan has brought its global motor show booth design to the show, which was held in Beijing this year. The distinctive three-layer theater design engages guests' senses of sight, sound, touch and smell. Nissan scents the air at its motor show booths with a fragrance inspired by green tea.
The interactive display on the Innovation Wall allowed visitors to learn about Nissan's innovations, such as the Smart Rear View Mirror (SRVM) technology. More than 20 vehicles were on display at the Nissan booth, including the Nissan Autonomous Drive car, which made its China debut. Such innovations are part of Nissan's Zero Fatality vision to realize an automotive society which is safe for all drivers, passengers, pedestrians and others who share the road.
"We are honored that Nissan received this much-respected accolade from Auto China again," said Mitsuhide Nakao, vice president of Nissan (China) Investment Co., Ltd. "Auto China is the largest auto show in Asia, thus the perfect venue to showcase our current and future products and technologies. To us, this recognition means that we successfully conveyed the innovation and excitement that our brand offers to our Chinese customers."
Nissan attracted more than 900 Chinese and international journalists to the Nissan booth on press day. During the exhibition period, about 850,000 visitors visited the Nissan booth. Furthermore, nearly 700 vehicles were sold at the show, a 75% increase from Auto China 2012.
