HONG KONG, March 5, 2015 /PRNewswire/ -- Prophet, a strategic brand and marketing consultancy, announces that Vice Chairman David Aaker will be inducted into the AMA NY chapter's 2015 Marketing Hall of Fame®. Aaker is one of four 2015 inductees selected for outstanding contributions to the field of marketing. Other inductees include Shelly Lazarus, chairman emeritus, Ogilvy & Mather, Yvon Chouinard, founder, Patagonia, Inc., and Trevor Edwards, president, Nike Brand, Nike, Inc.
The Marketing Hall of Fame (http://www.marketinghalloffame.org) celebrates brilliance in marketing across all marketing fields and types of organizations including corporations, agencies, consulting firms and universities. This annual honor is presented to active marketing practitioners who have developed marketing innovations that have dramatic impacts on business results, raised marketing's profile in business overall and mentored and inspired the next generation of marketers.
"I am honored to be among such an illustrious and accomplished group of people, each of whom has advanced our field," said Aaker. "I thank all those that worked in branding before me and beside me. They have made my study of branding fun, rewarding and productive."
David Aaker has been called the father of modern branding because of his pioneering work to define brand equity and provide concepts and tools to build and manage brands and brand portfolios. He was also once profiled by California Magazine and called "the Plato and Newton of Branding." Aaker is the winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award) and the theory and practice of marketing (the Buck Weaver Award).
Aaker has published over 100 articles and 17 books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership, Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Professor Aaker's books have sold over one million copies and have been translated into 18 languages. Named as one of the top 5 most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and twice in the Journal of Marketing.
Professor Emeritus at the Haas School of Business, University of California, Berkeley, Aaker received a Ph.D. and M.A. from Stanford University and a B.S. from the Massachusetts Institute of Technology.
"We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession," said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. "We are extremely proud to celebrate the contributions to marketing made by Shelly Lazarus, Yvon Chouinard, Trevor Edwards and David Aaker, who truly represent the pinnacle of leadership and innovation in the field."
The four will be celebrated at the 2015 Marketing Hall of Fame induction ceremony on May 21, 2015, 6:00-9:00 pm at the offices of JWT New York.
Prophet Hong Kong is thrilled to see its vice chairman David Aaker awarded this prestigious honor as it continues to expand in Asia to help clients grow.
"All of us at Prophet are proud to work alongside Dave Aaker," said David Brabbins, Associate Partner at Prophet Hong Kong. "He is a visionary who has developed the definitive body of thinking on brand over the years and continues to add enormous value to the conversation about how strong brands are built today, in a fast changing world. He is an inspiration and influence for many marketers in Asia and we believe that his induction into the AMA's Hall of Fame is well deserved."
About Prophet
Prophet is a strategic brand and marketing consultancy that helps clients find a better way to grow. With 9 offices around the world, including Hong Kong, New York, San Francisco, Berlin, London and Zurich, Prophet brings together the right team to help clients meet their challenges. The firm brings multidisciplinary skills in brand, marketing, innovation, design, digital and analytics to deliver unique solutions and help clients including AIA, Cathay Airlines, Bank of East Asia, Samsung, BMW, Cisco, Electrolux, GE, HTC, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial strengthen their brands and grow their business.
Prophet's Asia Pacific headquarters in Hong Kong opened in 2010. Located in the St John's Building, Central, Prophet's Hong Kong office is home to a 20 strong team of strategists, designers and creative consultants who come from a diverse mix of consulting backgrounds, countries and cultures.
About the New York AMA
The mission of the New York American Marketing Association (NYAMA, www.nyama.org is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
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