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TOKYO, May 15, 2015 /PRNewswire/ -- PureCircle, the world's leading producer and supplier of high quality stevia products, was invited to the 20th International Food Ingredients & Additives Exhibition and Conference (ifia 2015), held from May 20 (Wed) -- 22 (Fri), 2015 at Tokyo Big Sight, West Exhibition Hall, Tokyo, Japan to showcase its latest innovation Stevia 3.0TM.
PureCircle Stevia 3.0TM is truly innovative solution improving upon Reb A's capabilities in certain categories and formulations by blending innovative, proprietary ingredients within PureCircle's stevia portfolio to achieve superior taste and deeper calorie and sugar reductions. During the conference, PureCircle will demonstrate how to achieve the correct stevia composition and obtain the proper formulations for different products by adopting the PureCircle Stevia 3.0TM approach. This customizable approach helps to meet diverse demands for formulation optimization, provides cost savings and helps achieve greater calorie reduction.
Sigma-D is the newest product developed by the PureCircle Global R&D Team specifically for dairy formulations and it performs closer to sugar in taste applications. It has a clean sweetness profile, with reduced lingering sweetness and licorice aftertaste. Products using Sigma-D can reach an 80 percent sugar reduction or go sugar free.
If you want to know about PureCircle's innovative, new products; Stevia 3.0TM patent technology and taste the latest advancements within stevia products, please visit the company's onsite booth, located at DE002 in West No.2 Hall coordinated by B Food Science Co., Ltd, who is an exclusive distributor of PureCircle's Stevia in Japan.
About Stevia
High purity stevia leaf extract is praised as the ideal source for a naturally sourced sweetener in the new century by the food and beverage industry. Stevia leaf extract comes from the stevia plant, is zero-calorie, tooth friendly and safe for diabetics. As a plant native to Paraguay, stevia is now grown on four continents. For hundreds of years, people around the world have been using the leaves of this little plant to add a sweet taste to foods and beverages. The indigenous people in South America even chewed the leaves for the sweet taste. Today, technology advancements with stevia have helped to improve the sweet taste of the extract for use in food and beverage products.
About PureCircle
PureCircle is the world's leading producer of high-purity stevia ingredients for the global food and beverage industry. The company is a driving force behind moving stevia from a niche ingredient to mainstream, global acceptance, and is changing the conversation around sweet. Its mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry. Its vision is to lead the global expansion of stevia as the next mass volume, natural-origin sweetener. PureCircle has offices around the world with it is incorporated into PureCircle Limited in 2007. The company is listed on the London Stock Exchange AiM market under the ticker symbol: PURE. PureCircle's shares are traded on the LSE AIM index. For more information, visit: www.purecircle.com.
