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Starwood Hotels & Resorts Launches Innovative Meeting Tools and Offers to Cater to Needs of Meeting Planners

Starwood Announces Introduction of First-of-its-Kind Meetings Widget, Interactive Maps and Directory

SINGAPORE, March 13 /PRNewswire-Asia/ -- Starwood Hotels & Resorts recently announced the launch of innovative meeting tools which are unique to the industry, and that will increase the efficiency of planning for meetings from now onwards. The tools include the first meetings widget in the industry and an interactive user-friendly map that is now available on http://www.starwoodmeetings.com .

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"We are thrilled with the launch of these new tools for meeting planners and it further illustrates the importance we place on making it easy for our customers to do business with us," said Alison Taylor, Vice President, Sales, Starwood Hotels & Resorts Asia-Pacific.

"We have developed these tools based on feedback we have received from our customers. In this digital age, when there is information overload from different sources, we know our meeting planners spend time searching for the best deals and sieve through pages of information to look for simple but important facts. Designed to cater to our meeting planners' needs, the MICE widget and interactive map provides these key information at one glance," added Taylor.

M.I.C.E. Widget

Appropriately termed "M.I.C.E." widget, this first of its kind meetings tool in the industry sits on the desktop of meeting planners, and enables them to receive hot-off-the press regional M.I.C.E. offers as well as direct access to information on hotel availability and special offers, contact details and so on. The widget can be downloaded from http://www.starwoodmeetings.com/widget .

Interactive Map and Directory

The interactive map, a new functionality on http://www.starwoodmeetings.com , is designed to allow meeting planners to search for locations of Starwood properties at one glance. With just a click or two, meeting planners can view Starwood properties' listing in a city, including key facts such as number of rooms and meeting rooms, size of largest meeting room and maximum room block, all essential information that meeting planners need to know when planning meetings. A pocket-size hotel directory with similar information is also available for meeting planners so that they can check information while they are offline. The interactive map is available on http://www.starwoodmeetings.com/micemap .

About Starwood Hotels & Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 940 properties in approximately 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodpressclub.com .

Note:

This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Further results, performance and achievements may be affected by general economic conditions, including the duration and severity of any global or regional economic downturns, the availability of financing alternatives at acceptable terms, the impact of war and terrorist activity, business and financing conditions, foreign exchange fluctuations, cyclicality of the real estate (including residential) and the hotel and vacation ownership businesses, operating risks associated with the hotel, vacation ownership and residential businesses. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Further, there can be no assurance that agreements will be entered into for the hotels in the Company's pipeline and, if entered into, the timing of any agreement and the opening of the related hotel. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Source: Starwood Hotels & Resorts Worldwide Inc.
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