LONDON, July 3, 2012 /PRNewswire-Asia/ --
Sony Mobile Communications ("Sony Mobile") today announced it has received four 2012 red dot awards in the Product Design category, as well as one honourable mention. The jury of international experts evaluated entries against key criteria including the degree of innovation, ergonomics, durability and ecological soundness. The awards presentation ceremony took place in Essen, Germany on July 2.
"Design is at the heart of Sony Mobile's product development philosophy and these awards are testament to the design quality of our Xperia smartphones and Smart Accessories, demonstrating our commitment to offering consumers a rich smartphone experience without sacrificing on functionality or design," said Jeanna Kimbre, Director of Creative Product Design for Sony Mobile Communications.
The award winners
Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for Xperia ion received red dot awards in the Product Design category, while Xperia ray picked up an honourable mention. The breadth of awards demonstrates Sony Mobile's commitment to stylish, high-end design across its product portfolio.
The red dot design award is one of the world's largest and most distinguished design competitions, receiving more than 14,000 entries from 70 countries annually.
"Sony" is a registered trademarks or trademarks of Sony Corporation. "Xperia" is a trademark of Sony Mobile Communications. All other trademarks or registered trademarks are the property of their respective owners.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony's world of networked entertainment experiences. For more information: http://www.sonymobile.com
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Sony Mobile Communications, Global Communications & PR department
Ivette Lopez +1-404-443-5137
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