BEIJING, March 16 /Xinhua-PRNewswire/ -- Texas Instruments (TI) (NYSE: TXN) today announced that Mr. Bing Xie has been appointed as President of TI’s operations in China. Based in Shanghai, Bing Xie will be responsible for managing the day-to-day operations of TI in China as well as overseeing sales and marketing efforts for the country.
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Bing Xie, 40, joined TI in 1999 as area Sales Manager for North China in the Beijing-based Field Sales organization. In 2002, he moved to Vancouver Canada as a Technical Sales Representative as part of TI’s North America Sales team. Bing Xie moved to Shanghai in 2005 to assume the role of North China Deputy General Manager for TI’s operations in China. He successfully led his team in strengthening TI’s position in the market by closely working with local customers.
"As the first local executive appointed as President of TI’s operations in China, the new appointment strengthens our presence in the China market." said Terry Cheng, TI Asia President, "Bing Xie is a proven leader with experience that crosses both local and multinational markets. I am confident that he has a deep understanding of the market in China as well as a passion for meeting customer needs."
Bing Xie fills the role most recently led by Gerald Kuo who led TI’s operations in China for 10 years. As a 28-year veteran of TI, Kuo was instrumental in developing TI’s presence in China and establishing a customer-oriented culture with the local team. Kuo returned to Taiwan the end of 2006 and will retire from TI in March.
"It is with great honor and humility that I assume the responsibilities of TI’s operations in China." said Bing Xie, "With more than 20 years of experience of doing business in China, TI continues to grow our presence in this market by providing our customers with innovative DSP and analog technologies, systems expertise and technical support."
Bing Xie began his career as a Field Engineer with Hewlett Packard in Beijing in 1987. He holds an undergraduate degree in Electrical Engineering from Xian University of Science & Technology and an MBA in international business from Clemson University in South Carolina.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Education Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .
