CEO Rich Templeton Calls Mobile Phones Both a Market Opportunity and a Chance
to Serve the Public Good
DALLAS and BEIJING, Nov. 9 /Xinhua-PRNewswire/ -- Rich Templeton,
President and Chief Executive Officer of Texas Instruments Incorporated
(NYSE: TXN) (TI), today told an audience of handset manufacturers and mobile
service operators that “all of us have an important role to play” in
helping China connect more people in its rural areas and across the country.
Speaking at a summit of wireless industry leaders, Templeton highlighted the
growing opportunities for cell phones in China and said, “For many people
here, when they one day connect to the Internet for the first time, they will
experience it through their cell phones.”
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Templeton also affirmed TI’s commitment to the China wireless industry.
“As the world’s largest cellular phone market, China’s success is
important to Texas Instruments,” he said. “And we are determined to help
our customers here innovate, grow their businesses and be more competitive
around the world.”
As part of that commitment, TI announced earlier today its new OMAP-Vox
(TM) single-chip processor to support GSM/GPRS/EDGE standards. Code named
“eCosto” the new wireless processor combines TI’s single-chip DRP(TM)
technology with the multimedia features of OMAP-Vox. TI designed “eCosto”
to help customers in China, as well as other regions, serve the need for low-
cost multimedia phones. This is TI’s second single-chip cell phone
solution. The first, called “LoCosto” and developed for GSM and GPRS
standards, is in volume production today, deployed with 15 low-cost handset
manufacturers.
According to In-Stat, China is the world’s largest cell phone market
with 400 million subscribers, and that number is expected to increase to 600
million by 2008. This growth is coming at both the high- and low-ends of
China’s handset market. China is now the fastest growing market for lower-
priced cell phone, while its young, urban consumers embrace high-end mobile
phones that offer multimedia features, like cameras and MP3 players. Needs of
these two markets are addressed with solutions today with tremendous growth
opportunity existing in the mid-tier.
“The size and diversity of China’s population,” Templeton told summit
attendees, “create a consumer market that cannot be served with a ‘one size
fits all’ approach. At TI, our goal is to provide our customers in China
with products that help them meet the broad range of consumer needs.”
Templeton also discussed TI’s commitment to innovating and integrating for
all GSM-based standards, GSM/GPRS, EDGE, WCDMA and TD-SCDMA, noting that
“GSM is the leading wireless standard in the world, one that gives consumers
greater choice, freedom and flexibility.” Templeton also told the audience,
“GSM-based technology enables China handset manufacturers to compete more
effectively around the world.”
Templeton concluded his remarks by laying out TI’s strategy. “It’s
simple,” he said. “We build our business around our customers, giving them
the right products and support to help make them successful. It’s the best
way to ensure the growth of China’s wireless industry and to help this
country reach its goal of giving more people the ability to connect with more
information, more resources and with each other.”
Texas Instruments - Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the
heart of today’s wireless technology and building solutions for tomorrow.
TI provides a breadth of silicon and software and 15 years of wireless
systems expertise that spans handsets and base stations for all
communications standards, wireless LAN, Bluetooth, A-GPS, mobile TV and Ultra
Wideband. TI offers custom to turn-key solutions, including complete
chipsets and reference designs, OMAP(TM) application processors, as well as
core digital signal processor and analog technologies built on advanced
semiconductor processes. Please visit http://www.ti.com/wirelesspressroom
for additional information.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers’ real world signal processing
requirements. In addition to Semiconductor, the company’s businesses include
Educational & Productivity Solutions. TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
http://www.ti.com .
Trademarks
DRP, OMAP and OMAP-Vox are trademarks of Texas Instruments. All
registered trademarks and other trademarks belong to their respective owners.
