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BEIJING, Dec. 28, 2012 /PRNewswire/ -- The Perfect Rising Star Creative Competition, the seven-month-long competition which sought to identify and reward excellence in creative thinking, drew to a successful close with the awards ceremony which took place in Beijing on December 19, 2012. Perfect World Co-CEO Xiao Hong, together with the guests from the Central Academy of Fine Arts, Guangzhou Academy of Fine Arts, Peking University, Communication University of China, Beijing Film Academy and other colleges and universities, as well as a number of leading media organizations, attended the ceremony, jointly witnessing the arrival of the perfect Rising Star winners and sharing in the showcase of the unique originality of Chinese culture.
At the awards ceremony, Xiao Hong said: "As a company focusing on fostering creative talent, Perfect World would like to make contributions to China's creative industry." Meanwhile, he said: "Creative talent is indispensable to the development of many industries including game animation. We hope that the competition can help set a benchmark and contribute to the whole industry."
Xiao Hong further added, "With the aim mainly focused on selecting and exhibiting excellence in creative works, the competition is geared to all of China's college students who love their creative side and who dream of making use of that creativity in what they do. Perfect World hopes that through the competition, more of that creative spirit can be identified and brought to the fore, and can serve as a well of talent ready to contribute their creativity and imagination to China's culture."
The 2012 Perfect Rising Star Creative Competition took artistic expression as an entry point and gathered more than 2,000 selected works from five major cities - Beijing, Shanghai, Guangzhou, Chengdu and Wuhan. The top 20 winners, after going through a stringent multi-stage filtering and selection process, were chosen to be the Perfect Rising Stars and presented with their awards at the ceremony, demonstrating the successful conclusion of the competition.
Following the awards ceremony, Mr. Xiao Hong attended the kick-off ceremony for the 2013 Competition together with the college leaders and media guests in attendance. In 2013, the Perfect Rising Star Creative Competition will widen its focus to include music, photography, videography, programming and game design, offering more opportunities for people to display their creative talents. In addition, the competition aims to create even more opportunity for creative minds worldwide to learn about and fall in love with Chinese culture via the platforms of Perfect World.
